Sustainability

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  Shopper/Retail

  Inside Back Market’s Strategy to Break Into U.S. Market

  The marketplace for refurbished consumer electronics reached $3.5 billion in global GMV last year. Its message to consumers is to downgrade.

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  Sustainability

  Citizen Watch CMO on 50 Years of Eco-Drive Tech, Gen Z Style and Narrative-Driven Creative

  We spoke with Citizen Watch CMO Carla Wilke about the brand campaign’s origins and inspiration, narrative-driven creative, targeting Gen Z and industry challenges.

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  Brands on Fire

  Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation

  We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.