Social
-
Social
Social Media, the 19-Year-Old Dude Rule, and the “Humanization of Business”
Businesses in general are about to undergo what dogs experienced 50 years ago: “the verge of the humanization of business,” according to social media and ecommerce consultant Gary Vaynerchuk
-
Social
State Farm Launches Branded Challenges in Car Town Game
National insurer State Farm Insurance is capitalizing on the popularity of games within social networks with a months-long campaign that will give players in-game rewards for safe virtual driving
-
Social
Coming to a Retail Site near You: Social Sign-ins
This coming year, look for a growing number of online retailers to use visitors’ Facebook sign-ins as an on-site registration tool rather than their own proprietary log-in systems, according to a new analyst report from eMarketer
-
Social
Facebook: a Stage for Promotions
Brands have been testing how to best use Facebook to gain access to, and connect and converse with, its vast user base. We asked several digital pros from companies listed on the 2010 Promo 100 ranking
-
Social
Virginia Inn Finds Success with Social Buying
The Harrisonburg, VA B&B By the Side of the Road has found success using social media offers for marketing and prospecting.
-
-
Social
Survey Shows Gender Differences In Retail Social Media Use
Marketers know they need to play in the social media space. A new survey offers insight into the nature and expectations of consumers using these channels—and how brands can glean information about what motivates their customers.
Men and women use social media differently, according to Empathica, a customer interaction consultancy which specializes in retail clients.
-
Social
“Tron: Legacy” Facebook Promo Puts Fans in the Movie
As if any were needed, Disney is building buzz for the Dec. 17 release of its new 3-D sci-fi adventure “Tron: Legacy” with a social app that lets users put themselves at the handlebars of a lightcycle from the picture
-
Social
Cisco Listens To B-to-B Social Media Chatter
While business-to-business CRM may start with a backslap and a martini, Cisco Systems is using social media to build a better backslap. “Businesses go to certain watering holes,” says Theresa Kushner, director of customer intelligence within Cisco’s strategic marketing organization. “And those companies have individuals who are making decisions, who have voices they are sharing outside of their companies.”
-
Social
Are Apps Overrated?
A new study, commissioned by promotion and experiential agency Moosylvania, found that the majority (80%) of smartphone users surveyed used apps