Media Relations
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Branding/Marketing
CES 2025: A Conversation with SKDK
Thornell and Managing Editor Nicole Schuman discussed the benefits of agencies coming to CES, innovations in storytelling, and navigating an upcoming changes to the tech policy landscape.
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CES 2025
CES 2025: Behind the Scenes of CES PR
Get a behind-the-scenes look with Cat Forgione, Director of CES Communications, including media days, staffing executives for a myriad of interviews, how the staff divides and conquers media inquiries, broadcast setups and more.
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Media Relations
LinkedIn as a Broadcast Opportunity: 4 Tips for PR Teams in 2025
In light of the growing opportunities for earned broadcast placements on LinkedIn, our PRNEWS columnists have compiled a set of recommendations based on market research and insights to help secure impactful new media broadcast opportunities on the platform in 2025.
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Influencer Marketing
2025 PR Predictions: Media Relations
Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the media relations space.
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Digital & Technology
Breaking into Podcasts: Media Relations Tools
Where do podcasts reside in the PR pro’s toolbox, and how can one identify the most appropriate pods for a company or client — especially with millions now in production?
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Crisis Management
49% of Companies Have a Crisis Plan. But Is It Enough to Save a Reputation?
Only 49% of companies have a formal crisis plan. And less than 25% of companies practice those crisis plans and conduct active drills.
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Digital & Technology
5 Ways to Improve Media Relations with Data Support
By harnessing data-driven insights for media relations, PR professionals can refine communication strategies, enhance outreach efforts and even strengthen relationships with the right media outlets.
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Branding/Marketing
Including Independent Media Voices in Media Outreach Strategy
We’ve witnessed the rising influence of a more fragmented and decentralized media ecosystem, where independent voices, from Substack newsletters to podcasters, have carved out their own powerful platforms.
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Agencies
Agency Elite 2025: The Top PR, Marketing and Communications Firms
PRNEWS’ annual list of the most innovative PR, marketing and communications firms in the business.
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Digital & Technology
AI and Misinformation: A Major PR Problem
A recent audit by NewsGuard revealed that AI-generated content frequently produces unreliable information, with errors appearing in nearly 18% of responses, and this info is left uncorrected in 38% of cases.
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