Media Relations
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CES 2025
CES 2025: Samsung PR Team Gets Smart About AI, Media Trains Themselves
Buck talked about working with traditional media, while acknowledging emerging digital creators, the company’s messaging and actions regarding AI, media training the PR team, and the one thing everyone needs during CES.
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CES 2025
CES 2025: A Conversation on Setting Up PR Opportunities for the Whole Year with Razorfish
PRNEWS talked to Dan Yesenosky, Head of Comms at Razorfish at CES, regarding the benefits of attending a trade event, which initiates the relationships that can set set up media opportunities throughout the year.
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Branding/Marketing
CES 2025: A Conversation with SKDK
Thornell and Managing Editor Nicole Schuman discussed the benefits of agencies coming to CES, innovations in storytelling, and navigating an upcoming changes to the tech policy landscape.
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CES 2025
CES 2025: Behind the Scenes of CES PR
Get a behind-the-scenes look with Cat Forgione, Director of CES Communications, including media days, staffing executives for a myriad of interviews, how the staff divides and conquers media inquiries, broadcast setups and more.
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Media Relations
LinkedIn as a Broadcast Opportunity: 4 Tips for PR Teams in 2025
In light of the growing opportunities for earned broadcast placements on LinkedIn, our PRNEWS columnists have compiled a set of recommendations based on market research and insights to help secure impactful new media broadcast opportunities on the platform in 2025.
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Influencer Marketing
2025 PR Predictions: Media Relations
Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the media relations space.
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Digital & Technology
Breaking into Podcasts: Media Relations Tools
Where do podcasts reside in the PR pro’s toolbox, and how can one identify the most appropriate pods for a company or client — especially with millions now in production?
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Crisis Management
49% of Companies Have a Crisis Plan. But Is It Enough to Save a Reputation?
Only 49% of companies have a formal crisis plan. And less than 25% of companies practice those crisis plans and conduct active drills.
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Digital & Technology
5 Ways to Improve Media Relations with Data Support
By harnessing data-driven insights for media relations, PR professionals can refine communication strategies, enhance outreach efforts and even strengthen relationships with the right media outlets.
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Branding/Marketing
Including Independent Media Voices in Media Outreach Strategy
We’ve witnessed the rising influence of a more fragmented and decentralized media ecosystem, where independent voices, from Substack newsletters to podcasters, have carved out their own powerful platforms.
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