Marketers
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Brands on Fire
Brands on Fire LIVE With Alex Tomlin, SVP of Marketing for Bacardi North America
In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating younger generations of drinkers, and more.
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Marketers
34% of Fortune 500 Firms Lack a CMO – But It’s Not Necessarily a Bad Thing
The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader, according to a Spencer Stuart report. But that’s not necessarily a bad thing.
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Social
Differin Bets Big on Roblox to Meet Gen Alpha and Gen Z Consumers
To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here’s the marketing plan.
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Branding/Marketing
Baby Products Brand Munchkin Taps Video Marketing, DTC and OOH for New Product Launch
For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social.
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Marketers
Meet The Free Gaming Platform – Founded By An Ad Tech Vet – That’s Putting CTV Ads In Video Games
It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of. The latest example came last month when André Swanston, co-founder and former CEO of Tru Optik – which sold to TransUnion in 2020 – raised […]
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Data & Analytics
Creating a ‘CMO Command Center’ to Navigate a Year of Flux
The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.
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Marketers
Verde Farms Shifts to Consumer-Facing Marketing to Sell Its Organic Beef
Once a mostly private-label brand, Verde Farms flipped its go-to-market strategy to control its brand story and market directly to shoppers.
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Marketers
The Enslopification Of Pinterest; Stagwell Beats WPP On Growth
Pinterest is being overrun with low-effort generative AI slop. Plus, Stagwell partially credits its 14% growth last year to – you guessed it – AI.
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AI
Countering a Deepfake Attack: Three Best Practices for Marketers
More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow.
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Campaigns
Aspercreme CMO on Myth-Busting ‘Act Your Age’ Campaign Targeting Boomers
“Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.
