Mobile
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Mobile
Glamour and SpyderLynk Test Mobile Shopping from the Back of a Taxi
A new partnership between Conde Nast
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Mobile
Watch TV, Get Rewards
A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV shows
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Mobile
QR Cat Diverts Applebee’s Lunchers, Drives Traffic
One of casual dining chain Applebee’s largest franchisees has seen strong traffic growth in recent months with a 14-minute lunchtime guarantee. And one of the most popular parts of that campaign is a talking cat at each table—courtesy of a clever QR code—that helps keep diners entertained before the food comes. -
Mobile
Shopkick, CPG Power Brands Sign First Check-in Partnership with Grocery Chain
Location-based app Shopkick and CPG brands such as Kraft Foods, P&G and Unilever will offer rewards to Giant Eagle loyalty shoppers for buying product, not merely scanning bar codes
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Mobile
Slow Traffic in the Check-in Lane
A new study from the Pew Research Center has found that only 12% of U.S. smartphone owners use their devices to tell their social graph where they are and what they’re doing
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Mobile
Remember, Text Costs
While carriers such as AT&T are moving to unlimited messaging plans, many users still have text limits, and cost-conscious users seem more prone than ever to get litigious about SMS campaigns that cost more than they expected
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Mobile
Settlement in Suit Alleging NBC, Fox Text Games Were Illegal Lotteries
A settlement has been reached in a proposed class-action suit filed over the use of premium text messaging as a channel for promoting games built around two once very popular TV shows
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Mobile
The Top 5 Mobile Web Mistakes – And How to Avoid them
The mobile web holds tremendous potential as a channel for building customer relationships, loyalty and revenues, but there are several common mistakes companies make on the road to mobile web success
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Mobile
Web Beats Apps on Tablets
Tablets are coming up fast, but are they a lightweight laptop or a large-screen mobile device? Both, of course. But in their mobile guise, while tablets
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Mobile
Five Key Steps to Mastering Mobile Marketing
The key to masterful marketing in this changing landscape is both understanding mobile users and creating a site that works on both traditional and mobile devices. Here are five tips for creating an exceptional Web experience on mobile devices