Digital
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Digital
Ad Infuse, Mondo Media Team on Podcast Ads
Ad Infuse has teamed up with Mondo Media to add greater personalization and segmentation capabilities to podcast advertising.
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Digital
New Ask.com Platform Answers Marketers’ Needs
Search engine Ask.com continued its drive for a slot in the first rank of pay-per-click properties this week with the launch of an updated version of its advertising platform, offering more management tools for ad campaigns and more real estate on its results pages and related IAC Web sites.
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Digital
Onvia Finds Better Leads for Less
Onvia Software was facing a challenge in its search marketing: It was working too well. Faced with a requirement to cut acuisition costs, onvia also faced the problem of deciding which campaigns produced the hottest leads, then losing the underperformers.
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Digital
VideoEgg Hatches Permissioned Video Ad Network
Video is big on the Internet, and particularly consumer-generated video. But so far, agreement over how to profit from it through advertising is not. Video hosting platform VideoEgg may have come up with one part of the answer: permission-based ads that advertisers don’t pay for until a user sees them.
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Digital
Ask.com Updates Features in Paid Search Platform
Search engine Ask.com continued its drive for a slot in the first rank of pay-per-click properties yesterday with the launch of an updated version of its advertising platform, offering more management tools for ad campaigns and more real estate on its results pages.
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Digital
Trademark Keyword Suit against Google Dismissed
A federal judge late Thursday dismissed a suit brought by a company that claimed Google was violating the law by selling its trademarked name as a keyword used to deliver competitors’ pay-per-click ads in search results.
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Digital
Search Users Choosing the Local Option: comScore
Use of local online search in the U.S. increased about 43% from July 2005 to the same month this year, according to a survey by comScore Media Metrix.
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Digital
A Canvas Is a Canvas
Lately I have been putting a lot of thought toward the next great marketing canvas. Sometime after my third Diet Coke I figured out that no matter what the next great canvas is, it will tragically become a commodity
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Digital
B-to-B Marketer Follows the Money
Lead generation has been the name of the game in B-to-B online marketing for some time now. The long, complex decision cycles that precede most B-to-B purchases and the relatively high cost of the products have led most marketers to believe that they