Digital
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Digital
Turn, Turn, Turn.com to Cost-per-Action
Search marketing was founded on the rock of cost-per-click, but lately large chunks of that rock seem to be eroding or turning slippery with moss, thanks to click fraud fears. As a result, both search marketing power Google and other smaller online ad players are trying out new models that earn revenue not from clicks but through other performance milestones.
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Digital
Is Your Campaign Ready for Society?
Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could.
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Digital
Google Gets Into the Game with Adscape
A post on its Web site last Friday confirmed that Google has bought in-game advertising company Adscape.
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Digital
Web Video Ads to Grow This Year: Survey
More Web publishers than ever will support video advertising formats this year, including 100% of sites with streaming video content, according to the 2007 survey of online publishers in the Advertising.com network.
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Digital
Making Waves in Contextual Advertising
(Searchline) According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007
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Digital
Tuttle Catalog Hires Warp 9
The Tuttle Catalog, a sportswear marketer, has selected Warp 9 to perform online marketing services including search engine optimization, e-mail marketing strategy and execution, offline channel integration, and programs to push promote its items to such shopping portals as Froogle, Shopzilla and NexTag.
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Digital
AdMarketplace Taps Think Partnership
AdMarketplace, a cost-per-click advertising network, has chosen Think Partnership’s ValidClick technology to perform third-party click fraud validation on clicks generated through its system.
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Digital
EToys Direct Acquires BabyUniverse
EToys Direct, Inc., an online toy marketer, has acquired BabyUniverse Inc., an online marketer of baby items, for an undisclosed amount of stock.
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Digital
Short Cuts
Traffix Inc., an online marketing services provider, has made a long term license agreement for the Madacy Entertainment catalog of digital master recordings which includes certain exclusive rights for its own Internet-based direct marketing functions.
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Digital
Quigo Makes Waves in the Contextual World
According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007 and almost 43% on paid search ads. But the Online Publishers Association found that the Web audience in January 2007 spent only 4.7% of its online time conducting searches, and about 45% of its time looking at content. Why the disconnect, and what does it have to do with the content-targeting ad platform from Quigo Technologies?