Digital
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Digital
Make Friends—And Donors: Why Nonprofits Should Get Social
Social networks like MySpace can be a great way for nonprofits to build a network of “friends” to mobilize for advocacy and fundraising efforts, according to Sue Zeiler, senior strategic consultant with Mindshare Interactive.
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Digital
Farming the Marshland: Chitika Targets the Blogosphere
It would be a vast understatement to say that a few years ago, advertisers were skeptical about potential of blogs, seeing the blogosphere as an untamed marshland.
“Now, advertisers are running to us and saying ‘wow, we were wrong,'” says Venkat Kolluri, CEO of Chitika, a contextual advertising firm which is helping bloggers monetize their efforts with targeted advertising.
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Digital
Social Networking Web Site Inserts Ads in E-mail Correspondence
The social networking Web site Tagged.com plans to begin inserting behaviorally targeted text ads or taglines into the footer of users’ e-mail correspondence.
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Digital
Your Brand and Paid Search: What You Need to Know
Chief marketers using paid and natural search engine marketing often ask, “If we rank well in the natural search results for the brand name, should my search team also buy my brand terms in paid search?”
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Digital
Neo@Ogilvy Teams Up With SEMDirector
Neo@Ogilvy”>Neo@Ogilvy, the Ogilvy Group’s digital and direct media company, has joined forces with SEMDirector Inc. to furnish clients with systems to manage and measure search-marketing campaigns around the world.
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Digital
Calendars.com Optimizes Campaigns, Bids
For a business that’s built around time, Calendars.com doesn’t have much of it. “It’s an extremely seasonal business,” says Hilarie Pozesky, president and CEO of Hilarie Pozesky Consulting, which handles online advertising for the online seller. “Calendars.com does about 85% of its business between the end of October and the end of January. We really have just a few weeks out of the year to sell, and we need to be on top of our marketing.”
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Digital
It’s All about the Landing Page, Baby
Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother
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Digital
Live From CADM: Nonprofits Should Get Social
Social networks like MySpace can be a great way for nonprofits to build a network of “friends” to mobilize for advocacy and fundraising efforts, according to Sue Zeiler, senior strategic consultant with Mindshare Interactive.
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Digital
Yahoo! to Buy Right Media Ad Exchange
Yahoo! said yesterday it will spend $680 million in cash and stock to acquire the whole of Right Media, an interactive display ad exchange that lets online marketers and Web publishers come together to set a price for Internet ad delivery.