Digital
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Digital
MediaBank Acquires BlackFoot
MediaBank LLC, an online advertising services company, has acquired BlackFoot, a digital campaign analysis provider.
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Digital
Bare Escentuals Taps Karen Barner for D-to-C Marketing Position
Cosmetics firm Bare Escentuals Inc. has named Karen Barner senior vice president of direct-to-consumer business, a newly created position.
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Digital
Smoothing the Way for Online Video Ads
Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.
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Digital
SEM Done Sideways
What do you do if the product or service you’re trying to sell is so unique or unprecedented that people don’t know how to search for it?
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Digital
Web Marketer Ditches Shopping Cart to Take Orders by Phone
Radiator.com reported its conversion rate for Web site visitors to buyers has increased to 35% to 40% since it added a click-to-call feature to its online chat customer service. Its online customer conversion rate previously ranged from 1% to 2%.
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Digital
MSN AdCenter Adds Quality Reports
Microsoft will make click quality reports available to advertisers on its adCenter pay-per-click platform, the company announced last week.
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Digital
Amazon To Open Fulfillment Center in Phoenix
Amazon.com Inc. plans to open a new fulfillment center in Phoenix, AZ during third quarter 2007. The new facility will employ upward of 300 people year-round, with holiday capacity expanding by 1,000-1,300 temporary workers.
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Digital
Search Marketing Technology Patent Awarded to Local.com
Local.com Corp., Irvine, CA, has received a U.S. patent for its 411 local search engine technology used for pay-per-click and pay-per-call advertising
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Digital
Survey Finds Limited Marketing Impact From Social Web Sites
Social networking and community network Web sites like MySpace.com drive 12% of online shoppers to purchase more than they planned, according survey findings released in a report from JupiterResearch.
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Digital
AOL Gets into Coupon Marketing
AOL will launch an online coupon program that will let users get rebates from selected retailers.