Digital
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Digital
Coremetrics Aims for Smaller Businesses
Web analytics firm Coremetrics yesterday announced it has developed a line of products specifically for small- to medium-sized businesses.
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Digital
On the Go: Mobile Content Plays Best to Immediate Needs
E-Centric recently talked with Mark Wachen, CEO of New York-based Optimost. The Web optimization company recently introduced new functionality to help track and target users by browser, operating system and type of device, including mobile phones and gaming consoles. We asked Wachen for his thoughts on the expanding mobile marketplace.
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Digital
Social Marketing May Fall Short in Targeting Brand Advocates
Social marketing may not be a magic bullet when it comes to targeting online brand advocates, according to a new report from JupiterResearch.
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Digital
Hi-Media Group to Acquire Fotolog
Hi-Media Group will acquire Fotolog Inc. for $90 million in cash and stock.
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Digital
BuySafe Ups Beveridge to VP of Business Intelligence
BuySafe, Inc. (www.buysafe.com), an e-commerce security company, has promoted Michael Beveridge to the position of vice president of business intelligence and monetization.
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Digital
Firms Are Cautious with Online Budgets: Survey
Is investment in online marketing growing the way it once did? Probably not,
judging from Direct’s 2007 online marketing survey. -
Digital
AKQA Adds Search Talent by Acquisition
(PromoXtra) Independent online marketing agency AKQA will acquire search engine marketing consultants SearchRev for an undisclosed sum as part of a bid to become a direct-marketing expert, as well as a brand agency.
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Digital
The Positives of Keeping That Negative Attitude
Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include “cruise”. How do you make sure your ads appear only when searchers are looking for Caribbean getaways and not “Tom Cruise” or “cruise missiles”?
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Digital
SEO Spices Salt Seller’s Sales
Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.