Data & Analytics Archives - Page 6 of 26

Why Email and Social Campaigns Should be Integrated

Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.

Data & Analytics

Is Your Company Missing Out on 95% of its Customer Data?

With the massive amount of customer information available to companies, a dirty little secret is that only 5% of that data is properly accounted for.

Data & Analytics

Turning the Big Data Headache Into Big Rewards

Marketers are flunking the “big data test.” Here are insights and tips to help you better manage that data.

Data & Analytics

The Marketing Analytics Challenge Comes From Within

A whopping 45% of marketers either don’t evaluate the accuracy of their analytics, or have no clue if their company tracks these numbers, according to a new report.

Acquisition

Five Ideas to Better Leverage Big Data

Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.

Acquisition

Maximizing Media Spend Along the Customer Journey

In an age of immediate access and increasingly complex buying processes, it’s never more important to maximize your media spend: 5 Actionable Tips

Data & Analytics

Turning Big Data Into an Actionable Marketing Asset

Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.