Topic
Data & Analytics
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Data & Analytics
Five Wrong Turns in Multicultural Marketing and How to Make Them Right
Here are five wrong turns we
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Data & Analytics
Email Quality Varies Among GOP Presidential Candidates
Think all Republican presidential candidates are the same? Silverpop’s Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.
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Data & Analytics
7 Tactics for Using Email Appends to Increase Customer Value
Infogroup’s Dan M. Babb discusses the opportunities email appending offers direct marketers.
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Data & Analytics
Using Program Optimization to Make the Most of Big Data
Arthur Sweetster, chief marketing officer at 89 Degrees, offers insight into capturing and using Big Data — the ever-increasing volume of customer and prospect information available to marketers.
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Data & Analytics
Use Email To Give Your Social Content Traction: 4 Tips
What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?
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Data & Analytics
Email Watch: Nook Scores High With Pop Quiz
This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our