Cynsiders
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Cynsiders
Get Creative With Your CTV Strategy
By Andrew Budkofsky, Chief Revenue Office, Glewed TV CTV is often touted as the hottest new medium in advertising. Seemingly every week, there’s a new press release from a streamer about how their latest show was their biggest hit yet. At the same time, because CTV is relatively new, marketers haven’t had time yet […]
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Cynsiders
Helping Women with Frank Talk About Finance
A SeeHer Series Among the initiatives of Jennifer Halloran, Head of Brand and Advertising Massachusetts Mutual Life Insurance Company (MassMutual), is Fair Shares, a five-part podcast from MassMutual and WP Creative Group, featuring authentic and honest conversations about finances between smart women. In each episode, host Bola Sokunbi—a certified financial instructor and the founder of […]
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Cynsiders
How Ford Is Helping Build a Better World
A SeeHer Series Suzy Deering joined Ford as global chief marketing officer in January, following five-plus years as worldwide and North America CMO at eBay. At the automaker her portfolio includes driving the global modernization of marketing, delivering a solid brand strategy, creating best practices while developing talent, and activating her insights and experience as […]
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Projecting Better Roles for Females is Everyone’s Business
A SeeHer Series Earlier this year, Publicis Groupe launched Le Truc, a center of creative excellence for clients designed to fuel the organization’s creativity offering. Carla Serrano, Chief Strategy Officer of Publicis Groupe, explains how her company’s efforts to deliver more enriching and diverse experiences connects with SeeHer’s mission to portray women and girls so […]
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Cynsiders
Fandom 2021 Defined
Fandom’s State of Fandom event takes place today, December 8 at 1p, and will include data from the group’s recent study, “State of Fandom.” The report notes that after a year of binging any content they could get their hands on for comfort, TV fans are more focused and mindful this year, going deeper than […]
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Discovery Offers a New Spin on Giving
Discovery has come up with a new spin on giving. In “You Pick, We Give”, discovery+ users determine how Discovery will donate this holiday season. For every pick made, discovery+ will help to provide up to two million meals to kids in need in the U.S. through No Kid Hungry, or up to 400,000 education supplies […]
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SeeHer: Part of the Solution
As we prepare to celebrate the end of a particularly challenging year, we sat down with Jeannine Shao Collins, President of SeeHer, to discuss the organization’s accomplishments during 2021 and her belief in the mission. My parents were born in Shanghai, escaped the Cultural Revolution, and came to the United States from Hong Kong. My […]
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A Journey from the White House to SaaS CEO
No matter how important the business issues and struggles you’re facing, you have to take a step back and put them in a broader perspective, advises Rick Allen, CEO and co-founder of streaming tech company ViewLift – and former White House Deputy Assistant to President Bill Clinton. Allen explains how his political experience led to […]
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Cynsiders
Niche Fandom Is One Strategy for Competing in the Streaming Wars
Serving the superfan is key for smaller players who want to thrive in the streaming world, says David Chu, Co-Founder & CEO of New York-headquartered DMR. Much like the retail sector, the streaming content industry has its big-box chain stores. But instead of Walmart, Best Buy, and Macy’s ,we know them as Netflix, Prime Video, Disney+, […]
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Will White-Label Ad Tech Solutions Become the New Black?
White-labeling – or using ready-made software products that can be rebranded, rather than creating them from scratch – has become a trend in advertising. Tatyana Slyvkin, CEO of BidPulse, offers insights on white labeling’s potential growth in the ad tech arena. White Label Tech: A Decent Alternative to In-house Solutions? A white label ad exchange […]
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