Crisis Management
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Branding/Marketing
PR Roundup: HBO Max is Back, Grok Glitches Out, CEOs Losing Trust
This week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.
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Crisis Management
PR Roundup: 2025 State of the Media, Higher Ed Crisis Strategy, Conclave Frenzy
This week’s PR Roundup looks at the annual Cision State of the Media Report, what we learned about higher education and crisis at the Meltwater Summit and new digital data from GIPHY on the papal internet frenzy.
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Crisis Management
Earning Trust, Adding Value: Comms’ Silver Lining Amid Tariff Chaos
It’s a precarious time for communications departments that haven’t earned the C-suite’s trust. So in-house teams and agencies alike risk cuts to their budgets unless management believes in their value.
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Crisis Management
Guiding Restaurant Clients Through Today’s External Threats
PR pros can use a straightforward approach to help restaurant brands (as well as other industries) handle today’s external threats to get the best possible outcome.
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Crisis Management
Strong Messages for Shaky Markets: Communicating Through Tariff Turmoil
Tariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge.
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Corporate Social Responsibility
PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas
This week’s PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas.
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Crisis Management
How to Leverage LLMs for Brand Reputation and Crisis Management
Large Language Models (LLMs) offer functionality that’s helping marketers and PR pros raise the bar for modern brand reputation management. Here are ways brands can use them to monitor brand reputation with speed and at scale.
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Branding/Marketing
PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool
This week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.
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Crisis Management
Navigating Layoff Communication—With or Without a Plan
Downsizing staff is never easy, but how it’s communicated can define a company’s reputation both internally and externally.
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Branding/Marketing
PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons
This week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.
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