Crisis Management
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Branding/Marketing
PRNEWS Reveals the 2025 Platinum Awards Shortlist
We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.
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Branding/Marketing
PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges
This week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift might as well be named a fifth element. Everything that woman touches turns to marketing gold. You have air, fire, […]
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Branding/Marketing
Are We in the Opposite of Cancel Culture?
When a brand’s statement or action or advertisement inadvertently provokes a cancel culture backlash from certain sectors of their market, rather than apologize and go underground, companies are embracing the challenge, using it to energize new market opportunities and burnish their reputation with new audiences.
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Branding/Marketing
Superman Just Needs a Good Publicist
In the most recent Superman film, smart PR strategy could have helped the Man of Steel.
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Branding/Marketing
PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up
This week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.
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Crisis Management
Federal Funding Cuts: Communications Readiness for Academic Medical Centers
While there may be little that can be done about federal funding cuts themselves, communication with key audiences, rooted in resiliency, advocacy and transparency is critical to avoid confusion and reputational damage.
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Crisis Management
Coldplay Conundrum: Fallout From That Viral Concert Video
You may not expect your CEO and head of HR to be caught on a jumbotron at a Coldplay concert seemingly having an affair, shown through a viral video, but that’s exactly what crisis is—expecting the unexpected.
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Branding/Marketing
PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back
This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.
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Crisis Management
When Minutes Matter: The New Rules of Brand Defense for Revolve, Poppi and More
In an era where every brand will inevitably weather some form of social media storm, including Poppi and Revolve, conventional approaches simply cannot keep pace. How can organizations respond with sufficient speed and authenticity while still building lasting business value?
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Crisis Management
Diddy’s Verdict and the Road to Reputation Rehab in 2025
As seen time and again, a reputation marred by wrongdoing does not always ruin one’s career. Will Diddy be able to make a comeback following his verdict?