Crisis Management
-
Corporate Social Responsibility
PR Roundup: Claude’s Crash Course, McDonald’s CEO Goes Viral and Why Sustainability Messaging Still Matters
PR Roundup covers Anthropic’s Claude buckling under the weight of its own viral moment, the McDonald’s CEO trying to sell America on a new burger, and a new conscious consumerism report quietly dismantles the narrative that sustainability is dead
From
-
Crisis Management
Inside a TikTok Outage: A Practical Playbook for PR and Social Teams
Do not overreact to a single outage, but do use this moment to pressure‑test your dependence on TikTok as a single point of failure.
From
-
Crisis Management
A Golden Moment: USA Hockey’s Triumphant (But Messy) Week
USA Hockey’s public silence at this moment isn’t just a missed opportunity. It actively risks undermining that growth by signaling to those new fans that the organization doesn’t take the women’s program seriously either.
From
-
Branding/Marketing
PR Roundup: BAFTA Apology, Employees More Trusted than CEOs, Burger King Updates Whopper
From a crisis communications misstep on one of the entertainment industry’s biggest stages and new data showing employees now outpace CEOs in brand trust, to Burger King’s surprisingly human response to a decade of customer complaints, this week’s PR Roundup highlights the power—and pitfalls—of modern communications.
From
-
Branding/Marketing
Voice, Speed and Trust: The Modern Comms Stack for Brand Growth
Building a modern communications stack doesn’t mean adopting every new tool. But you do need to select the right ones. To do this, brand communicators need to understand three fundamentals: voice, velocity and verification.
From
-
Crisis Management
AI Crisis Immunity: Building Three Layers for Organizations
Build a robust crisis immune system for your organization against AI-generated risks.
From
-
Branding/Marketing
PRNEWS Unveils the Winners of the 2026 Content Marketing Awards
PRNEWS has unveiled the winners of the 2026 Content Marketing Awards, which recognize the campaigns, creators and communicators redefining what public relations can achieve through content.
From
-
Crisis Management
PR Roundup: AI Mistakes, Bush on Substack, ANTM Resurrects Feelings
PR Roundup explores how trust and accountability are being tested across communications, from AI hallucinations landing in public-facing content to former President George W. Bush’s Substack debut and renewed backlash against Tyra Banks.
From
-
Branding/Marketing
PR Roundup: Ring’s Ad Backlash, Palantir Employee Pushback and AI Super Bowl Skepticism
This week’s PR Roundup shows how quickly trust can unravel. Ring’s Super Bowl ad received backlash for its AI-powered “Search Party” feature, which aimed to charm viewers with a lost-puppy story, but many found it “creepy,” igniting privacy concerns.
From
-
Crisis Management
The Moltbook Moment: A Turning Point for Communications
The recent emergence of Moltbook, an experimental AI-native platform built and operated by a small group of independent technologists, has sparked many strong emotions among communicators—a combination of deep apprehension and intense intrigue.
From
