Branding/Marketing
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Branding/Marketing
Explainer: What is an Annual Report?
Today we review the components of an annual report and where it belongs in a communications strategy.
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Branding/Marketing
Book PR Embraces Digital Media
Digital media can impact even the most traditional industries. Books, for example, can find new life or launch via TikTok #BookTok.
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Branding/Marketing
Top Tips: PR Advice for Overnight Sensations
For this edition of Top Tips, we asked communicators for their advice for people who become public figures in an instant, such as Steve Nedoroscik, now of Olympic pommel horse fame.
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Branding/Marketing
Learning about Olympic Sports Sponsorship from Flavor Flav and USA Water Polo
There is only one Flavor Flav, but his activation with USA Water Polo provides a few key lessons for any company looking to grow its brand through meaningful sports sponsorships, including leaning into the pillars of authenticity and commitment with a hype mindset.
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Branding/Marketing
What PR Pros Can Learn from Influencer Nara Smith and Marc Jacobs Collab Backlash
The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.
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Branding/Marketing
PR Roundup: Biden Delivers, the Coconut Rises and Olympic Fever
This week’s PR Roundup looks at the strategy surrounding President Joe Biden’s primetime speech, the rise of the coconut tree meme and an increase in American excitement for the 2024 Summer Olympics. Biden Delivers On Highly Anticipated Speech What happened: President Biden took to the Oval Office, surrounded by family, on July 24 to deliver […]
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Branding/Marketing
PR Roundup: Sticker Mule Crisis, Disinformation Spreads Quickly, Trades Stay Steady
This week’s PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications.
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Branding/Marketing
TikTok Outlines 6 Fundamental Principles for Creating Compelling Short-Form Video
At the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling, short-form video on the platform. Regardless of budget or bandwidth constraints, PR and marketing pros can leverage these principles when creating video content.
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Branding/Marketing
Why Companies Fail At Influencer Marketing
Companies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they’ve used to build their personal brands.
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Branding/Marketing
PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice
This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.
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