Agencies
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Agencies
Polk Appeals
L. Polk & Co., Detroit, has appealed to the Illinois Supreme Court a decision that allows that state to withhold the sale of motor vehicle lists. On April
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Agencies
Sampling Continues to Stretch Out
The only thing harder than trying to sum up 1997’s sampling programs in a single story is trying to put a value on the category. Programs can range from
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Agencies
Impulse: The Sequel
Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying
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Agencies
It’s a Wrap
The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner
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Agencies
Metal Mettle
Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days
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Agencies
Corporate Gift Program Uncorked
Virtual Vineyards (www. virtualvin. com), the consumer Web site that sells wine, food and gifts, has gone into the corporate gift and incentives business.With
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Agencies
May & Speh Acquires Sigma Marketing Group
May & Speh Inc., Downers Grove, IL, has acquired the assets of Sigma Marketing Group Inc., a full-service database marketing company headquartered in
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Agencies
Oops! Catalog Faux Pas
Nothing in the body, nothing on the body.”That’s the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel
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Agencies
Playing Games in Florida
Several recent Florida decisions interpreting the Florida game promotion statute could prove useful in planning future promotions. The statute (Section