Agencies

• Agencies

  Pilot Light

  For many utilities, it doesn’t matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept

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  Consumer DM Soars

  Strong results on Main Street are translating into market-beating returns on Wall Street for consumer direct marketing companies.Over the 12 months ended

• Agencies

  Corporate Gift Program Uncorked

  Virtual Vineyards (www. virtualvin. com), the consumer Web site that sells wine, food and gifts, has gone into the corporate gift and incentives business.With

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  Impulse: The Sequel

  Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying

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  It’s a Wrap

  The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner

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  Metal Mettle

  Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days

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  Oops! Catalog Faux Pas

  Nothing in the body, nothing on the body.”That’s the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel

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  People

  DCI Marketing, Milwaukee, promoted David Steeno to senior account service coordinator for its Detroit office, and hired Mike Haizel as physical distribution

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  Playing Games in Florida

  Several recent Florida decisions interpreting the Florida game promotion statute could prove useful in planning future promotions. The statute (Section

• Agencies

  Hello, You Failed. Would You Like to Buy a Blender?

  This spring, hundreds of thousands of students found out their grades for the semester over the phone. Before they heard the good (or bad) news they listened