Agencies
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Agencies
Lou Reed Bio on Home Video
Just months after it aired on PBS, the only documentary of rocker Lou Reed will hit home video on July 28. Fox Lorber is releasing the 75-minute video
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Agencies
Consumer DM Soars
Strong results on Main Street are translating into market-beating returns on Wall Street for consumer direct marketing companies.Over the 12 months ended
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Agencies
Polk Appeals
L. Polk & Co., Detroit, has appealed to the Illinois Supreme Court a decision that allows that state to withhold the sale of motor vehicle lists. On April
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Agencies
Metal Mettle
Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days
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Agencies
Impulse: The Sequel
Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying
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Agencies
Corporate Gift Program Uncorked
Virtual Vineyards (www. virtualvin. com), the consumer Web site that sells wine, food and gifts, has gone into the corporate gift and incentives business.With
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Agencies
It’s a Wrap
The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner
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Agencies
Hello, You Failed. Would You Like to Buy a Blender?
This spring, hundreds of thousands of students found out their grades for the semester over the phone. Before they heard the good (or bad) news they listened
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Agencies
Playing Games in Florida
Several recent Florida decisions interpreting the Florida game promotion statute could prove useful in planning future promotions. The statute (Section