Agencies
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Agencies
Corporate Gift Program Uncorked
Virtual Vineyards (www. virtualvin. com), the consumer Web site that sells wine, food and gifts, has gone into the corporate gift and incentives business.With
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Agencies
P-O-P Gains, But Girds for Tobacco Withdrawal
Marketers last year spent $13.1 billion on point-of-purchase displays, an increase of 5 percent above 1996.Some segments had growth rates that exceeded
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Agencies
Impulse: The Sequel
Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying
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Agencies
Oops! Catalog Faux Pas
Nothing in the body, nothing on the body.”That’s the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel
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Agencies
Hello, You Failed. Would You Like to Buy a Blender?
This spring, hundreds of thousands of students found out their grades for the semester over the phone. Before they heard the good (or bad) news they listened
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Agencies
Rapp Collins Tops in Billings
Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association’s annual
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Agencies
May & Speh Acquires Sigma Marketing Group
May & Speh Inc., Downers Grove, IL, has acquired the assets of Sigma Marketing Group Inc., a full-service database marketing company headquartered in
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Agencies
Everywhere Merchants Want to Be
Visa USA will give its retail partners magic for Christmas this year, part of an aggressive slate of consumer promotions designed to drive purchases in
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Agencies
You Beta, You Beta, You Bet
A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers