Agencies
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Agencies
Metal Mettle
Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days
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Agencies
It’s a Wrap
The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner
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Agencies
Changing the Rules of the Game
There was a time not long ago when marketing decision makers regretted they didn’t have enough information.In the world of information, especially database
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Agencies
Peterman Floats Online Ad Test
The J. Peterman Co. dipped its toe into the online advertising waters this spring with a test campaign for the Heart of the Ocean necklace from its “Titanic”
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Agencies
First Data Cuts Work Force by 11%
First Data Solutions, Omaha, NE, reduced its work force by 98 employees-approximately 11%-on May 15, a company spokesperson said. The cuts were made across
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Agencies
Playing Games in Florida
Several recent Florida decisions interpreting the Florida game promotion statute could prove useful in planning future promotions. The statute (Section
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Agencies
PRIVACY PENDULUM
In May, during a commencement speech, Vice President Al Gore called for an “Electronic Bill of Rights” to allow Americans to protect their privacy.In
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Agencies
Call It What It Is
He propose that articles about spam in the press and other media ought to be called spam as well. They’re about as prevalent and intrusive. Case in point:
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Agencies
Blue’s Clues Land on Campbell Soup and in Subway
Those blue paw prints of Nickelodeon’s newest hit character, Blue, are turning up with two additional partners this summer and fall.Blue, the animated