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Singing a National Anthem
AFTER AN ENCOURAGING test launch in California and the Pacific Northwest, cataloger Moon Song went national last month with a 100,000-piece mailing.Owner
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Europe Calling
TO JUDGE BY the way share prices for the sector are dropping, the boom in telemarketing in the United States is over. Whether this is the result of overoptimistic
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ONE AT A TIME
WHETHER YOU LABEL today’s marketing models as relationship, database, loyalty, retention or one-to-one is not of great consequence. They all express the
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B-to-B Catalogs’ Online Customer Service Disappoints
Business-to-business catalogers have failed to integrate their fulfillment and customer service operations with their online marketing efforts.That’s
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Premium Blend
SONY PLAYSTATION UNDERGROUND has been anything but subterranean when it comes to reaching its audience.The subscription-driven club-for video gamers who
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The Issue of Imagery
IN “On Moral Fiction,” author John Gardner claimed that there were two ways to establish your creativity: You could do something better-give it a twist
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Web Site Redux
COMPUTER direct marketer Insight has been through a lot of changes over the past few years. Now those changes are coming together at its Web site (www.insight.com).The
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Wild Card Kingdom
HERE’S ANOTHER example-although somewhat tenuous-of how e-mail marketing is working better than banner ads.In May National Geographic Interactive, Washington,
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Customer-Targeted Marketing Communications
THIS IS PART three of an excerpt from a chapter on relationship marketing, from the upcoming third edition of David Shepard Associates’ “The New Direct