Agencies
-
Agencies
Stationer Distinguishes Itself by Offering Services
It’s one thing to offer techno-savvy small offices the means to buy note pads, paper clips and the like over the Web. But one cyber-stationer is going
-
Agencies
Mokrynski Compiles New Division
Mokrynski & Associates Inc. has formed a list compilation division. Vice president Greg Wells, formerly of Hugo Dunhill Mailing Lists Inc. and American
-
Agencies
YOU’VE GOT SALES!
There are no big surprises in DIRECT’s annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these
-
Agencies
Direct to the Dope Show
Just when you thought direct marketing was getting drab, shock rocker Marilyn Manson livens things up by joining its ranks with his own online retail
-
Agencies
Marketers Find Dining Divine
Here’s a change from sub-segmented, micromarketed target audiences: People who like to eat. One could easily cull a dozen names from the DIRECT editorial
-
Agencies
NICKELODEON
Attractive young entertainment industry executive boosts the popularity of her network’s substantial cartoon properties by connecting characters to kids
-
Agencies
List Source
New Parent Sweeps This is a file of 161,000 new and expectant mothers who completed a sweepstakes response card from Healthtex offering an opportunity
-
Agencies
Queen Gene
She’s svelte, sultry and sloe-eyed. She’s Gene Marshall, a 15-1/2-inch fashion doll that falls somewhere between camp and vamp. And she has her own catalog,
-
Agencies
Account-Specific Spotlight: Salt Lake City
Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.