Topic

Agencies

  • Not Ready for Prime Time

    DRTV spot produced by People for the Ethical Treatment of Animals (PETA) promoting vegetarianism was rejected by all of the Big Four television networks

  • Me Llamo Tinky Winky

    The itsy bitsy Entertainment Company of New York City and U.K.-based Ragdoll Productions have agreed to launch the wildly popular Teletubbies TV series

  • LESTER WUNDERMAN: SECOND ACT

    Since leaving Wunderman Cato Johnson a year ago at age 77, Lester Wunderman has-as he has done many times before-reinvented himself.Wunderman no longer

  • High-Speed Steel Sales

    Major Steel Mills and value-added resellers are about to have an independent online trading forum available to them with e-steel (www.e-steel.com), a

  • Account-Specific Spotlight: Buffalo

    Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

  • Reel Deals

    ANNA AND THE KING (Twentieth Century Fox) Estimated Release Date: Fourth Quarter 1999 Starring: Chow Yun-Fat, Jodie Foster Top Line: A non-musical version

  • Two Thumbs Up: DVD Dealer Does the Right Thing

    There’s a lot of talk about the accountability of Internet advertising but we fear that, in practice, it’s just that: talk. Throwing banners all across

  • Ballad in Plain DM

    While wandering by a souvenir stand before a recent Bob Dylan concert at Madison Square Garden we spotted a stack of color brochures on the counter. Unlike

  • Building Profits With Relationship Marketing

    We all believe that building a relationship with customers should result in increased retention, repurchases, average order size, sales and profits. But