Agencies
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Agencies
Not Ready for Prime Time
DRTV spot produced by People for the Ethical Treatment of Animals (PETA) promoting vegetarianism was rejected by all of the Big Four television networks
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Agencies
Me Llamo Tinky Winky
The itsy bitsy Entertainment Company of New York City and U.K.-based Ragdoll Productions have agreed to launch the wildly popular Teletubbies TV series
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Agencies
LESTER WUNDERMAN: SECOND ACT
Since leaving Wunderman Cato Johnson a year ago at age 77, Lester Wunderman has-as he has done many times before-reinvented himself.Wunderman no longer
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Agencies
High-Speed Steel Sales
Major Steel Mills and value-added resellers are about to have an independent online trading forum available to them with e-steel (www.e-steel.com), a
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Agencies
Account-Specific Spotlight: Buffalo
Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering
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Agencies
Reel Deals
ANNA AND THE KING (Twentieth Century Fox) Estimated Release Date: Fourth Quarter 1999 Starring: Chow Yun-Fat, Jodie Foster Top Line: A non-musical version
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Agencies
Two Thumbs Up: DVD Dealer Does the Right Thing
There’s a lot of talk about the accountability of Internet advertising but we fear that, in practice, it’s just that: talk. Throwing banners all across
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Agencies
Ballad in Plain DM
While wandering by a souvenir stand before a recent Bob Dylan concert at Madison Square Garden we spotted a stack of color brochures on the counter. Unlike
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Agencies
Building Profits With Relationship Marketing
We all believe that building a relationship with customers should result in increased retention, repurchases, average order size, sales and profits. But