Agencies
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Agencies
THEY GOTTA WEAR SHADES
TO PERSUADE INFORMATION technology executives to tune into a virtual seminar on its latest Unix-based computer network software system, Sun Microsystems
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Agencies
One Big Happy Web
THE INTERNET brings far-flung people together, and in our postindustrial, postmodern, peripatetic information age (some nice big words, huh?) that can
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Agencies
Wan ted: IT Professionals
NECESSITY IS THE mother of invention and when unemployment rates head toward naught, it’s necessary to get savvy about attracting skilled workers.In Michigan’s
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Agencies
A WHOLESALE APPROACH TO THE WEB
LOTS OF WEB SITES want to sell office products to individuals, whether in companies or the oft-hyped small office/home office. Now, one entrepreneur wants
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Agencies
Credit Card Crackdown
A BILL TO AMEND the Truth in Lending Act to require more disclosures in credit card solicitations has been introduced in the U.S. House of Representatives
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Agencies
DM AD Penetration in U.K. at All-Time High
DIRECT MARKETING’S penetration into the U.K. ad marketplace is at an all-time high, Colin Lloyd, chief executive of the U.K. Direct Marketing Association,
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Agencies
CREAM of the CROP
THE 21ST ANNUAL John Caples International Awards was the show that almost wasn’t.Last year’s bash left the organization broke, without even enough money
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Agencies
General Mills Plays Games
General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation
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Agencies
Calling Capitol Hill
With the 1999 legislative season in full swing, lawmakers in 18 states are considering legislation requiring telemarketers to maintain do-not-call lists