Topic

Agencies

  • THEY GOTTA WEAR SHADES

    TO PERSUADE INFORMATION technology executives to tune into a virtual seminar on its latest Unix-based computer network software system, Sun Microsystems

  • One Big Happy Web

    THE INTERNET brings far-flung people together, and in our postindustrial, postmodern, peripatetic information age (some nice big words, huh?) that can

  • Wan ted: IT Professionals

    NECESSITY IS THE mother of invention and when unemployment rates head toward naught, it’s necessary to get savvy about attracting skilled workers.In Michigan’s

  • A WHOLESALE APPROACH TO THE WEB

    LOTS OF WEB SITES want to sell office products to individuals, whether in companies or the oft-hyped small office/home office. Now, one entrepreneur wants

  • Credit Card Crackdown

    A BILL TO AMEND the Truth in Lending Act to require more disclosures in credit card solicitations has been introduced in the U.S. House of Representatives

  • DM AD Penetration in U.K. at All-Time High

    DIRECT MARKETING’S penetration into the U.K. ad marketplace is at an all-time high, Colin Lloyd, chief executive of the U.K. Direct Marketing Association,

  • CREAM of the CROP

    THE 21ST ANNUAL John Caples International Awards was the show that almost wasn’t.Last year’s bash left the organization broke, without even enough money

  • General Mills Plays Games

    General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation

  • Calling Capitol Hill

    With the 1999 legislative season in full swing, lawmakers in 18 states are considering legislation requiring telemarketers to maintain do-not-call lists