Campbell Logs on to Barnes & Noble
PATRICIA CAMPBELL, the immediate past chair of the Direct Marketing Association’s board of directors, has taken a new position with online bookseller BarnesandNoble.com.
Campbell, who recently left her position as senior vice president of marketing and new business development at Advanta, joined BarnesandNoble.com in mid-March as vice president of interactive direct marketing. She said she heard about the position at her last board meeting as chair (she stepped down in October).
BarnesandNoble.com, a joint venture between Barnes & Noble and Bertelsmann, just brought on a new CEO, Jonathan Bulkeley, who was with America Online, and previously with Time Inc. Campbell says Bulkeley’s direct marketing background will help her in her efforts to make the business even more customer focused.
“Barnes & Noble recognizes the importance of customer loyalty,” she said.
She also notes that it’s clear now that competitor Amazon. com, which recently invested in Drugstore.com, is “going the shopping mall route,” which BarnesandNoble.com won’t do.
Bulkeley has said that any new areas the company gets into will be related to books.
