Agencies

• Agencies

  Targeting Increases Sampling’s Impact

  WHAT COULD BE more effective? A company wants you to experience how its new shampoo enraptures you with each aromatic bubble that drips down your tresses.

• Agencies

  Telemarketing Salary Growth Slowing

  THE DAYS of double-digit hikes in telemarketing salaries may be over, judging by a survey from TeleManagement Search, a New York executive search firm.Inbound

• Agencies

  No Dark Horse

  THE FIRST THING Novus List Management’s president Joanne Capria wants people to know is that her company is no dark horse.”A lot of people say the company

• Agencies

  HUMAN RIGHTS CAMPAIGN

  The Human Rights Campaign has defied several commonly held bits of wisdom in its fundraising efforts:* Don’t aggressively upsell.* Don’t oversolicit core

• Agencies

  PRICELINE.COM

  Here’s an interesting twist: Priceline.com founderJay Walker is this year’s DMDNY Direct Marketer of the Year-despite the fact that he chose not to use

• Agencies

  Direct Coverage

  IN CONSUMER INSURANCE, direct marketing has the smallest share of the pie, but it’s growing the fastest. Direct won’t ever completely replace agents,

• Agencies

  Dun Deals

  THE TERM “hard offer” brings to mind Lee Marvin Westerns, in which a grizzled trail hand would lay a $20 gold piece on top of a barrel and demand the

• Agencies

  Now This Is Hot Mail

  WE GET LOTS of press releases every day. Some come in plain white envelopes, while others try to catch our eye with fancy paper and fire-engine-red folders.Nykamp

• Agencies

  Account-Specific Spotlight: Minneapolis-St. Paul

  Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines

• Agencies

  Y&R to Buy KnowledgeBase

  ADBERTISING CONGLOMERATE Young & Rubicam Inc., New York, agreed in April to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million