Agencies
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Agencies
On the Cusp of Greatness
A great deal has been said about the U.S. Postal Service being on the cusp of “great change.” Of course, “great change” might mean one thing to one person
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Agencies
Agent Orange: The U.K.’s Orange Group uses sound to sell sound
Winston Churchill once complained that tapioca lacked theme.That’s not something one could say about Orange’s Wildfire campaign. If anything, it might
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Agencies
Another Envelope Pusher
Just when you thought you’d seen the last Web site peddling office supplies to the home office market, along comes another.Computer Marketplace Inc.,
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Agencies
First-Half Drop for DR Space
There is some depressing new proof that direct response space advertising has lost ground.Direct response was the only category showing a year-to-year
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Agencies
Good Old Buys
Marketing Services Group Inc. (MSGI), New York, bought The Grizzard Communications Group, Atlanta, in a half-cash, half-equity $100 million deal. Founded
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Agencies
For many years now, catalogers and other mailers have been looking for inexpensive ways to reach large target audiences with exactly the materials they want to receive, in keeping with the increased movement toward one-to-one marketing. This still isn’t q
Stated plainly, the universe of catalog buyers is in decline. We must try to understand why almost 45% of Americans continue to choose not to purchase
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Agencies
Council for the Defense
The information industry, which has struggled against an increasing flow of negative publicity and restrictive legislation, may finally gain a unified
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Agencies
DMA Roundtable: Clients Wary of Net Marketing
Alternative media companies are climbing a steep learning curve when it comes to folding interactive media into their clients’ marketing plans, said the
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Agencies
UPS Says Tax Hit Won’t Hurt Mailers
Shortly after being slapped in August with a $246 million bill for back taxes, United Parcel Service said it was taking an additional charge against its