Agencies
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Agencies
CATALOGS: Capitalist Da’lings
Only in America could a former packaged goods executive and venture capitalist see that discontinued Soviet military materiel and Russian folk crafts
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Agencies
The Zen of Ongoing Sales
It could be posited as a Zen koan: When do existing customers tell you to take action? Answer: When they don’t tell you anything. For Geerlings & Wade,
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Agencies
Peterman Sited: Catalog’s new owner revamps online presence
J. Peterman always has specialized in evoking images – from catalog copy with references to a life of leisure that only money can buy, to its founder’s
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Agencies
Report From List Day…Uh, List Vision
It’s not news that e-commerce is big news for list professionals. Based on avid attention to the subject at the List Vision conference, held at the Hilton
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Agencies
Lee Iacocca, Look What You Did
Until Lee Iacocca came along, corporate chief executives were content with their overpaid salaries, their overstuffed perks, their overgreedy stock options,
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Agencies
Forrester Predicts Online Ad Boom
Internet advertising will continue to grow, eventually outpacing direct mail and other media, according to a report by Forrester Research Inc., Cambridge,
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Agencies
We’re Not There Yet
Savvy businesses, understanding that it costs six times more to generate a new customer than to retain an existing one, have invested heavily in systems
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Agencies
CIRCULATION: Ex-pat Files
They just don’t make ex-pats like they used to.In the old days, expatriates didn’t care what was happening in the United States once they left. Now, it
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Agencies
REGULATORY: Marketers Blast House Sweeps Bills
A pair of House bills that would regulate direct mail sweepstakes were blasted by industry representatives during a Congressional subcommittee hearing