Agencies
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Profiles & Campaigns
A Happy Ending to Burger King’s Social Media “Feud” With Casey Neistat
Social media influencer Casey Neistat’s “feud” last week with Burger King
is an example of a battle where everybody wins. -
Direct Marketing | Print
Learning From the Past: Digital Marketing Advice from 1923
David Ogilvy considered Claude Hopkins’ work required reading last century. Here’s why it still appplies to digital marketing in 2019.
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Acquisition
Shackleton’s Wild Tale of Antarctic Exploration and Lost Whiskey
Shackleton Whisky and Shazam turn gift boxes into augmented
reality experiences to bring the brand’s story to life. -
Data & Analytics
Three Ways to Leverage Market Research in 2019
Market research is crucial for consumer insight, and the landscape is constantly evolving.
Here’s 3 things to consider to differentiate your brand in 2019. -
Profiles & Campaigns
B2B Ecommerce Portal Helps United Rentals Improve Customer Experience
CMO Chris Hummel shares how an integrated b2b ecommerce portal
is helping United Rentals boost ROI and customer engagement. -
Acquisition
SunTrust Runs its Own Playbook for Super Bowl Weekend
SunTrust is using new Snapchat tech, digital plays and plenty
of interactive experiences to engage Super Bowl fans. -
Acquisition
New AI Tools for Better Engagement
AI-driven technology is developing exponentially, enabling brands to get consumer
feedback on a massive scale, without having to invest a great deal of time and money. -
Email
Vogue Launches B2B Fashion Publication
Condé Nast International is launching Vogue Business
to connect with fashion industry professionals. -
Direct Marketing | Print
Navigating Consumers’ Quest for Convenience
Here are some proactive steps marketers can take to satisfy
consumer demand in this new era of efficiency, simplicity and convenience. -
Acquisition
AR & VR: 4 Ways to Succeed in a New Reality
Mixed reality is taking a leading role in modern B2C and B2B marketing efforts.
Take a lesson in key takeaways from unique mixed reality implementations.
