Canada Post Ordered to Deliver Direct Mail to Rural Addresses

Posted on by Chief Marketer Staff

The Canadian government is ordering Canada Post to protect rural mail delivery and maintain a fund that subsidizes postage for Canadian magazines, according to wire service reports.

Transport Minister Lawrence Cannon has directed the Crown corporation to implement a plan to restore and maintain mail delivery to rural roadside mailboxes within 18 months.

This comes after more than 50,000 rural homes across the country have lost direct mail delivery because of the safety concerns of mail carriers. Those concerns center around traffic safety and ergonomic difficulty with reaching and leaning over to deposit mail into rural boxes (Direct Newsline, June 2).

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