Topic

Sports Business

  • Cynsiders

    Why Separating CTV from DOOH Matters

    Given the challenges in the media sector, distinguishing between CTV and DOOH is key to enhancing campaign effectiveness. Angelina Marmorato, AVP of Partnerships at Lemma, offers her insights on the evolving roles of CTV and DOOH in advertising. Why is it crucial to distinguish CTV from DOOH? It’s critical to have clear and understandable definitions […]

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  • Cynsiders

    MAGNA: Ad Growth Looking Up

    IPG Mediabrands’ MAGNA revised its 2024 US ad growth estimate upwards, to 11.4% (8.9% excluding cyclical events such as the Olympics and elections). Cynopsis asked Vincent Létang, EVP Global Market Intelligence and author of the report, for his thoughts.   This is MAGNA’s fifth revision upward since its initial projection of 7.3% in June 2023. What […]

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  • Cynsiders

    CTV + DOOH = More Voter Engagement

    As political campaigns navigate a rapidly changing media landscape this election season, the integration of CTV and DOOH is emerging as an effective strategy for maximizing voter engagement.  Lizclaire Tamam, Marketing and Media Director at Curb, shares her insights with Cynopsis. How does combining CTV with DOOH enhance voter engagement ? Combining CTV with DOOH […]

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  • Cynsiders

    Making Viewers Feel Good

    JUMA Entertainment is known for feel-good programming like The Singing Bee, Pool Kings, and upcoming CBS specials Secret Celebrity Renovation (September 20) and The Greatest @Home Videos with host Cedric the Entertainer (seen at left, September 27). Bob Horowitz, founder and president of JUMA Entertainment, shares his thoughts on connecting with viewers. How are the […]

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  • Chief Marketer Top Women in Marketing

    Chief Marketer’s Top Women in Marketing is the most prestigious honor of the year—bestowed upon the most impactful and influential brand marketers, agencies and partners across a dozen categories. Bosses, social media experts, data mavens and digital hustlers. Creative storytellers, selfless mentors and riding stars. From b-to-c to b-to-b. Top Women in Marketing recognizes the […]

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  • Cynsiders

    The Untold ROI of Investing in Women’s Sports

    2024 is the year for advertisers to capitalize on the growing momentum of women’s sports, unlocking untapped potential and maximizing spend in a rapidly expanding market. Natasha Sinagoga, VP of Local Sales at Ampersand, offers her insights on the opportunities for marketers who want to play ball.   As the spotlight intensifies on women’s sports, […]

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  • Top Women in Media Awards Gala

    Honoring the exceptional achievements and contributions of female leaders across various sectors, Cynopsis’ Top Women in Media Awards Gala shines a spotlight on those who have made a significant impact in their respective fields. From executives and innovators to content creators and marketers, this ceremony acknowledges the diverse talents and expertise of women shaping the […]

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  • BIG TV Industry Meet-Up Plus Best of the Best and Rising Star Awards

    Due to demand, we are adding a special networking event the day before the 2024 BIG TV Conference in NYC. Come join us on September 17th to connect over lunch, engage in meaningful conversation, and build valuable relationships. Plus, be a part of the Best of the Best Awards celebration. Save the date and see […]

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  • Cynsiders

    5 Tips for Thriving in the World of TV Distribution

    In today’s rapidly evolving media landscape, a successful content distribution strategy is crucial. As a leader in the TV distribution industry for over twenty years, Patricia Jasin has firsthand experience of the obstacles and challenges the business faces. The executive overseeing syndication and sales strategy for WBD in LATAM offers five tips for thriving in […]

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  • Cynsiders

    How Brands Can Engage Teens on Streaming

    Streaming ads struggle to resonate with US teens – only 9% of teens find the best ads on streaming services compared to 27% on YouTube, according to a new report, “Precise Advertiser Report: Teens and Youth,” from Precise TV and Giraffe Insights. How can brands engage with teens? Denis Crushell, Precise TV’s COO, offers his […]

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