Sports Business
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Cynopsis: Esports
Cynopsis Esports 10/24/24: Metaphor: ReFantazio is a winner; Advertisers finding success in gaming
Thursday, October 24, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Goku and the gang are back. Anime fighting games are back in vogue this month thanks to the release of Bandai Namco Entertainment’s Dragon Ball: Sparking! ZERO on Oct. 11. The title has sold over three million copies since its […]
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Cynsiders
Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage consumers? The Design Network’s Jason Harris, Founder & CEO, and Caroline Landry, VP Business Development, share their strategies for successful branded content partnerships. Why are integrated content partnerships important within the broader CTV media mix? Jason Harris: Brands have […]
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Cynsiders
Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV devices. 2025 is just around the corner, and it’s set to be a year that sees Connected TV continue to transform how brands engage audiences, by blending social media’s dynamism with television’s reach. The current wave of CTV innovation—driven […]
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Cynsiders
“The M Factor”: The Making of a Movement
“The M Factor: Shredding the Silence on Menopause” premieres Thursday, October 17 on PBS (check local listings), in advance of World Menopause Day. Executive producer and Emmy Award-winning journalist Tamsen Fadal explains why the film is “a movement” for women. What was the genesis of the documentary? We created it because we needed a global conversation. […]
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Cynsiders
DPAA Global Summit: Taking Attendees From Brands to Broadway
The DPAA Global Summit is next week – Tuesday, October 15 at NYC’s Pier Sixty. Barry Frey, President and CEO of the DOOH trade organization DPAA, offers a peek at what’s in store at the big event, from brands to Broadway. What can we look forward to at the summit? Our DPAA Video Everywhere […]
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Cynsiders
How Should the NFL Deal With “Swelce”?
The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of a survey from Adtaxi to say they were 30% more likely to follow football last season. The couple is still going strong – how will the “Swelce” phenomenon translate to this season? “So far, the craze has yet to die […]
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Cynsiders
Amazon: Obsessed with the Consumer Experience
“Advertisers want ad formats that create meaningful customer engagement and are inherently measurable,” Jenny Burke, Director, Global Video Strategy and GTM Amazon Ads from Amazon, tells Cynopsis. “They are looking to connect awareness and brand objectives directly to sales outcomes.” Burke came to Amazon from Peacock in January, and notes that while both companies offer […]
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Cynopsis: Esports
Cynopsis Esports 9/26/24: Salute to Space Marine 2; LoL Worlds kicks off; Q&A with ROKiT Flix
Thursday, September 26, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Let’s talk about Space Marines. As part of what seems like a monthly rise of a new mega-popular game title, Saber Interactive’s Space Marine 2 shot off the shelves to more than 2 million players just one day after its […]
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Cynopsis: Sports
Cynopsis Sports 09/24/24: ESPN maps its future
A CYNOPSIS MESSAGE FROM LOCALITY LOCALITY UNLOCK THE POWER OF LOCAL SPORTS FANS Engage live sports viewers across streaming and broadcast video: Target audiences viewing live sports content in any DMA. Connect with local fans during the biggest moments in the NFL, NBA, WNBA, MLB, NHL, and more. Buy live sports ad packages by leagues, […]
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Cynsiders
Why Separating CTV from DOOH Matters
Given the challenges in the media sector, distinguishing between CTV and DOOH is key to enhancing campaign effectiveness. Angelina Marmorato, AVP of Partnerships at Lemma, offers her insights on the evolving roles of CTV and DOOH in advertising. Why is it crucial to distinguish CTV from DOOH? It’s critical to have clear and understandable definitions […]
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