Cynopsis Archives - Page 32 of 48

03/11/22: MLB and the MLBPA approved a new CBS to end the lockout

Friday March 11, 2022 Major League Baseball and the MLB Players Association finally struck a deal for a new collective bargaining agreement on Thursday, which would allow the 2022 regular season to begin on April 7. The mandatory Spring Training report date for all clubs is Sunday, with exhibition games beginning on March 17 or […]

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Cynopsis: Esports

03/10/22: Evo revealed its game lineup for its return to Vegas

Thursday March 10, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The grand return of the Evolution Championship Series, aka Evo, revealed its lineup of titles for when the event returns after a two-year hiatus (with new ownership & management) to its home in Las Vegas from Aug. 5-7 […]

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Cynopsis: Esports

03/09/22: Apple locked in a deal with MLB for a Friday Night doubleheader

Wednesday March 9, 2022 Apple signed on with Major League Baseball to present Friday Night Baseball, a weekly doubleheader that will include live pre- and postgame shows that will be available to fans in eight countries exclusively on Apple TV+ once the regular season begins. US fans will also receive MLB Big Inning, a live […]

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Battling Ad Fraud – TAG, You’re It

By Chris Ferhmann, VP, Digital Products at TEGNA Data transparency, consumer choice, brand safety, and fraud-free environments are all looming large in the advertising industry these days. And while there are elements of the digital advertising mediascape undergoing large, sweeping changes (i.e., deprecation of 3rd party cookies), one thing still holds true: brands still expect […]

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Unlock Creative Blind Spots – Starting Today

A SeeHer Series By Julie Keshmiry, Chief of Staff, Brand, Creative & Media, Intel Corporation Santa Rosa, 55 miles north of San Francisco, is the largest city in the golden state’s Wine Country and the county seat of Sonoma County. Less well-known but far more significantly, Santa Rosa also is the birthplace of what became […]

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Cynopsis: Esports

03/07/22: Michele Beadle talks about her journey

Monday March 7, 2022 Michelle Beadle return to the proverbial airwaves saw a proverbial one-two punch in 2021 as she returned home to join the Spurs’ broadcast team as the team’s “special correspondent” in addition to launching a new podcast and podcast network with The Athletic, titled “What Did I Miss,” running three times a […]

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Cynopsis: Esports

03/04/22: The WTA scored its biggest deal in org history

Friday March 4, 2022 The WTA made history via a new partnership with Hologic to serve as the global title sponsor of the WTA Tour in a deal described as the largest global sponsorship in tour history. Hologic will now be integrated into the WTA across all platforms, including net signage at all WTA tournaments […]

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Cynopsis: Esports

03/03/22: Multiple organizations are locking out Russian esports entities

Thursday March 3, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Russia’s invasion of Ukraine is seeing multiple entities from throughout the esports ecosystem rally for peace in the region, bolstered by a call from Mykhailo Federov, the vice prime minister of Ukraine, for game development companies and esports […]

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Cynopsis: Esports

03/02/22: Turner Sports landed a long-term deal with US Soccer

Wednesday March 2, 2022 Turner Sports continues to crank up its sports offerings, this time locking in a deal with the U.S. Soccer Federation for an eight-year multimedia rights agreement that will make TNT/TBS and HBO Max the exclusive English-language home to more than 20 Women’s and Men’s National Team matches each year. The deal […]

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Using TikTok to Support Black Businesses

A SeeHer Series Sofia Hernandez is TikTok’s Global Head of Business Marketing and the executive sponsor of TikTok’s Support Black Businesses initiative. Twenty percent of Black Americans launch their own business every year, but only 4% of Black-owned businesses are likely to survive the startup phase. This opportunity gap is largely the result of the […]

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