Topic

Sports Business

  • 03/25/22: Bud Light laid out is plans for the upcoming NFL season under its new dea

    Friday March 25, 2022 Anheuser-Busch is revealed plans for the Bud Light brand will have a presence at “all major NFL moments” this offseason, including becoming the official presenting sponsor of the 2022 NFL Draft which will take place in Las Vegas. The NFL Draft Experience and Draft Theater will be located behind the High […]

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  • 03/24/22: Andbox is embracing NY with its NYXL rebrand

      Thursday March 24, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Esports organization Andbox rebranded and will now be known as NYXL, described as “New York’s next global entertainment brand” that will be dedicated to creating experiences and developing content that “connects the worlds of esports, gaming culture, and […]

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  • Girls Make Beats’ Tiffany “Delilah” Miranda

    A SeeHer Series Tiffany “Delilah” Miranda talks about the mission behind Girls Make Beats and the importance of empowering the next generation of music producers, DJs, and audio engineers. If you can see her (and hear her), you can be her. Click here for SeeHer and Girls Make Beats   About SeeHer SeeHer is a global coalition of […]

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  • 03/23/22: Crypto.com signed on as a sponsor of FIFA and the World Cup

    Wednesday March 23, 2022 Crypto.com continues to clock in sports sponsorships, this time locking in a deal to become an Official Sponsor of the FIFA World Cup Qatar 2022. The brand will now serve as the exclusive cryptocurrency trading platform sponsor of Qatar 2022. Crypto.com will activate its official sponsorship of the FIFA World Cup […]

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  • NABiQ – Harnessing the Power of Teamwork

    The media and entertainment ecosystem is heading to Las Vegas April 24-27 for the NAB Show – after two years, it’s back, and better than before with elevated experiences, cool tech, and tons of insights and learnings across a reimagined show floor. One of the new additions in the innovation experiential zones will be NABiQ, […]

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  • 03/21/22: Grape Nuts pays tribute to history in new campaign

    Monday March 21, 2022 Grape-Nuts is tapping history for its revived take on tying a brand and athletics, revealing a plan for the breakfast cereal to pay tribute to and expand its role in the historic adventures it has been involved with for well over a century – from sponsoring Sir Admiral Byrd’s 1933 expedition […]

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  • 03/18/22: LIV Golf revealed its plans for a new circuit

    Friday March 18, 2022 Greg Norman and the new LIV Golf Invitational Series announced plans to launch in June with a slate of eight events around the world and dangling individual and team play prize money of $255 million to participants. The first event will take place in London at Centurion Golf Club from June […]

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  • Diversity Is More Than “Checking Off a Box”

    Tenia L. Watson, Executive Producer, “The Real,” offers insights into what effective leadership is – and isn’t – when it comes to diversity and inclusion. When it comes to inclusive leadership, this is a term many are confused about, especially in today’s workforce. With the rise of awareness for diversity in our boardrooms, the terms […]

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  • 03/17/22: ESL extended and expanded its partnership with Monster Energy

      Thursday March 17, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. ESL Gaming and Monster Energy sealed an extension and expansion of its partnership with Monster Energy in a multi-year agreement designed to include more ESL Gaming products and marks the first time Monster Energy will support mobile gaming […]

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  • 03/16/22: Showtime Boxing and PBC cemented their spring lineup

    Wednesday March 16, 2022 SHOWTIME Sports and Premier Boxing Champions revealed a lineup of nine boxing events that will span the first half of 2022 and featuring 21 undefeated fighters, along with two world championship unifications bouts one for all four world title belts and the coveted title of Undisputed Champion, and one for three […]

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