Cynopsis Archives - Page 31 of 47

03/04/22: The WTA scored its biggest deal in org history

Friday March 4, 2022 The WTA made history via a new partnership with Hologic to serve as the global title sponsor of the WTA Tour in a deal described as the largest global sponsorship in tour history. Hologic will now be integrated into the WTA across all platforms, including net signage at all WTA tournaments […]

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Cynopsis: Esports

03/03/22: Multiple organizations are locking out Russian esports entities

Thursday March 3, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Russia’s invasion of Ukraine is seeing multiple entities from throughout the esports ecosystem rally for peace in the region, bolstered by a call from Mykhailo Federov, the vice prime minister of Ukraine, for game development companies and esports […]

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Cynopsis: Esports

03/02/22: Turner Sports landed a long-term deal with US Soccer

Wednesday March 2, 2022 Turner Sports continues to crank up its sports offerings, this time locking in a deal with the U.S. Soccer Federation for an eight-year multimedia rights agreement that will make TNT/TBS and HBO Max the exclusive English-language home to more than 20 Women’s and Men’s National Team matches each year. The deal […]

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Using TikTok to Support Black Businesses

A SeeHer Series Sofia Hernandez is TikTok’s Global Head of Business Marketing and the executive sponsor of TikTok’s Support Black Businesses initiative. Twenty percent of Black Americans launch their own business every year, but only 4% of Black-owned businesses are likely to survive the startup phase. This opportunity gap is largely the result of the […]

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Cynopsis: Esports

02/28/22: Second Spectrum breaks down their vision for sports presentations

Monday February 28, 2022 There is no doubt that machine learning and customized data tied to streaming will be driving the path forward for greater fan engagement. At the heart of that evolution are a handful of tech companies, one of which is Second Spectrum, founded in 2013 and acquired by Genius Sports in 2021. […]

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Cynopsis: Esports

02/25/22: UEFA and the IOC joined the chorus condemning the invasion of Ukraine

Friday February 25, 2022 Amid Putin’s invasion of Ukraine, UEFA will now move the 2022 UEFA Champions League out of Russia with the formal decision set to be announced today at an UEFA executive committee meeting, according to multiple reports. The men’s soccer game was originally slated to take pace on May 28 at Saint […]

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Representation Matters: The Value of Authenticity in the Workplace

A SeeHer Series Suezette Yasmin Robotham is a veteran Diversity, Equity, and Inclusion (DEI) practitioner and sought-after speaker, connector, and coach. In this week’s SeeHer blog, Suezette offers perspective on code-switching, authenticity in the workplace, and the critical importance of representation. The SeeHer movement is creating a platform which supports all women in our quest […]

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Cynopsis: Esports

02/24/22: 7-Eleven launched a big deal with Rocket League

Thursday February 24, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. 7-Eleven and Rocket League locked in a deal that will include the game’s esports endeavors in addition to providing exclusive in-game 7-Eleven customization items and as well as a fan-designed real-life 7-Eleven car. To top it off, the […]

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Cynopsis: Esports

02/23/22: USWNT finalized a deal that will end a 6-year legal battle

Wednesday February 23, 2022 US women national soccer team players landed an agreement with the US Soccer Federation that will end a six-year legal battle over equal pay and includes $24 million plus bonuses that match the men’s team. That figure includes a fund with $2 million to benefit players in their post-soccer careers and […]

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Cynopsis: Esports

02/18/22: Tracy McGrady is launching a one-vs-one basketball league

Friday February 18, 2022 Seven-time NBA All-Star Tracy McGrady announced the launch of his nationwide basketball league, Ones Basketball Association. The league will feature a one-on-one seven-city qualifying tournament to identify the best players in the nation. The top three players from each city will advance to the OBA Finals in Las Vegas in July. […]

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