Sports Business
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Cynopsis: Esports
03/18/22: LIV Golf revealed its plans for a new circuit
Friday March 18, 2022 Greg Norman and the new LIV Golf Invitational Series announced plans to launch in June with a slate of eight events around the world and dangling individual and team play prize money of $255 million to participants. The first event will take place in London at Centurion Golf Club from June […]
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Cynsiders
Diversity Is More Than “Checking Off a Box”
Tenia L. Watson, Executive Producer, “The Real,” offers insights into what effective leadership is – and isn’t – when it comes to diversity and inclusion. When it comes to inclusive leadership, this is a term many are confused about, especially in today’s workforce. With the rise of awareness for diversity in our boardrooms, the terms […]
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Cynopsis: Esports
03/17/22: ESL extended and expanded its partnership with Monster Energy
Thursday March 17, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. ESL Gaming and Monster Energy sealed an extension and expansion of its partnership with Monster Energy in a multi-year agreement designed to include more ESL Gaming products and marks the first time Monster Energy will support mobile gaming […]
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Cynopsis: Esports
03/16/22: Showtime Boxing and PBC cemented their spring lineup
Wednesday March 16, 2022 SHOWTIME Sports and Premier Boxing Champions revealed a lineup of nine boxing events that will span the first half of 2022 and featuring 21 undefeated fighters, along with two world championship unifications bouts one for all four world title belts and the coveted title of Undisputed Champion, and one for three […]
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Cynopsis: Esports
03/11/22: MLB and the MLBPA approved a new CBS to end the lockout
Friday March 11, 2022 Major League Baseball and the MLB Players Association finally struck a deal for a new collective bargaining agreement on Thursday, which would allow the 2022 regular season to begin on April 7. The mandatory Spring Training report date for all clubs is Sunday, with exhibition games beginning on March 17 or […]
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Cynopsis: Esports
03/10/22: Evo revealed its game lineup for its return to Vegas
Thursday March 10, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The grand return of the Evolution Championship Series, aka Evo, revealed its lineup of titles for when the event returns after a two-year hiatus (with new ownership & management) to its home in Las Vegas from Aug. 5-7 […]
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Cynopsis: Esports
03/09/22: Apple locked in a deal with MLB for a Friday Night doubleheader
Wednesday March 9, 2022 Apple signed on with Major League Baseball to present Friday Night Baseball, a weekly doubleheader that will include live pre- and postgame shows that will be available to fans in eight countries exclusively on Apple TV+ once the regular season begins. US fans will also receive MLB Big Inning, a live […]
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Cynsiders
Battling Ad Fraud – TAG, You’re It
By Chris Ferhmann, VP, Digital Products at TEGNA Data transparency, consumer choice, brand safety, and fraud-free environments are all looming large in the advertising industry these days. And while there are elements of the digital advertising mediascape undergoing large, sweeping changes (i.e., deprecation of 3rd party cookies), one thing still holds true: brands still expect […]
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Cynsiders
Unlock Creative Blind Spots – Starting Today
A SeeHer Series By Julie Keshmiry, Chief of Staff, Brand, Creative & Media, Intel Corporation Santa Rosa, 55 miles north of San Francisco, is the largest city in the golden state’s Wine Country and the county seat of Sonoma County. Less well-known but far more significantly, Santa Rosa also is the birthplace of what became […]
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Cynopsis: Esports
03/07/22: Michele Beadle talks about her journey
Monday March 7, 2022 Michelle Beadle return to the proverbial airwaves saw a proverbial one-two punch in 2021 as she returned home to join the Spurs’ broadcast team as the team’s “special correspondent” in addition to launching a new podcast and podcast network with The Athletic, titled “What Did I Miss,” running three times a […]
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