Sports Business
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Cynsiders
Proof That Representation Is Better for Brands
A SeeHer Series SeeHer is spearheading an ongoing proprietary study which correlates the accurate portrayal of women, measured through the global gold standard of gender equality measurement (GEM®), with direct impact on sales return. In this week’s blog, Jennifer Pelino, Executive Vice President of Global Media Solutions, IRI Worldwide, discusses key findings from the study, […]
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Cynopsis: Esports
04/20/22: NBC Sports is getting into the NIL business
Wednesday April 20, 2022 NBC Sports is getting into the NIL game, launching ‘NBC Sports Athlete Direct,’ a platform linking college student-athletes and advertisers “through a trusted marketplace, enabling student-athletes to monetize their name, image and likeness.” The platform will be available to student-athletes at Notre Dame, Vanderbilt University and Temple University. Student-athletes at each […]
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Cynopsis: Esports
04/18/22: Strat-o-Matic breaks down its new map
Monday April 18, 2022 When one thinks of the word “gaming” these days, two areas typically come to mind – gambling and esports. However, one area that saw a boom during the pandemic was in traditional games, from board games to chess, an area that has continued to expand as the digital space continues to […]
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Cynopsis: Esports
04/15/22: YouTube extends MLB run; NBA Play-In Tournament lifts TNT; TAG Heuer winds new INDYCAR deal
Friday April 15, 2022 YouTube and MLB are continuing their partnership, renewing ties for the return of MLB Game of the Week Live on YouTube. The deal will feature 15 games throughout the 2022 regular season, streamed live, for free, to fans around the world in 182 countries. This season’s MLB Game of the […]
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Cynsiders
Representation Is Everything
A SeeHer Series By Samantha Johnson , Professional Soccer Player A Southern California native and former USC standout, Samantha Johnson is paying it forward by creating programs to enhance the educational experience of alternative learning students. She hopes to leverage her career and platform as a professional athlete to support the next generation of girls […]
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Cynopsis: Esports
04/13/22: A masterful ratings weekend for golf; WWE pins record engagement for Wrestlemania
Wednesday April 13, 2022 It was a Masterful weekend for golf. Sunday’s final-round coverage of the Masters on CBS was the most-watched golf telecast on any network since the final Masters round in 2019, when Tiger Woods captured his fifth green jacket. The coverage averaged 10.173 million viewers, up +7% versus last year, with12.443 […]
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Cynopsis: Esports
04/11/22: New Southland Commissioner Chris Grant talks business
Monday April 11, 2022 Amid the drama this past year the resulted in a slew of college conference reshuffling, the Southland Conference had its turn for a big week as Chris Grant officially took the reigns as the eighth commissioner of the organization, coupled with the announcement that Lamar University would be departing the WAC […]
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Cynopsis: Esports
04/08/22: The NHL broadened its betting partnerships
Friday April 8, 2022 The NHL revealed a pair of new multiyear partnership deals that designate FanDuel and BetMGM as the league’s first-ever North American sports betting partners, as both companies expand their rights into Canada after the province of Ontario launched its regulated single-game sports betting market earlier this week. As part of these […]
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Cynopsis: Esports
04/07/22: Verizon signed on as a founding partner for League of Legends: Wild Rift
Thursday April 7, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Verizon is jumping in to become a founding partner of Riot Games’ League of Legends: Wild Rift esports for North America. The brand will become the exclusive 5G network and wireless services provider of the Wild Rift North […]
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Cynopsis: Esports
04/06/22: Turner’s coverages of the NCAA Tournament championship set a cable best
Wednesday April 6, 2022 CBS Sports and Turner Sports’ coverage of Monday night’s NCAA Division I Men’s Basketball National Championship, which saw Kansas edging North Carolina 72-69, with the biggest halftime comeback in championship game history made history as the most-viewed NCAA Men’s Championship Game in cable history. Running across TBS, TNT and truTV, the […]
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