Ad Ops
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AI
The Culture, the Content, the Connection
At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here’s how brands, content creators, and publishers can tap into human moments to truly resonate.
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AI
It’s Gonna Be the Year of AI for the Next Five Years
Grant Gudgel, SVP of Marketing at Verve, reflects on how the AI narrative at Cannes Lions has shifted from theoretical buzz to practical use cases, smarter segmentation, and long-term strategy.
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AI
What Podcasting Gets Right About Attention (Even If the Budgets Don’t)
At Cannes Lions 2025, Sounds Profitable’s Bryan Barletta explains why podcasting still hasn’t reached its ad spend potential, despite capturing the attention of audiences across platforms.
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AI
What Hilton Gets About Storytelling That Most Brands (and Publishers) Miss
Dan Reynolds, Hilton’s SVP of Global Content, Media, and Partnerships, explains how the hospitality giant became a storytelling machine—powered by creators, AI, and an in-house brand team that knows its story best.
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Decoder
A Smarter Rate Card, Prescribed by the Yield Doctor
James Deaker,“The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates.
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cookies
Why Publishers Shouldn’t Pause Cookieless Data Strategies
It’s easy to understand why some publishers feel like pressing pause on cookieless data strategies. A significant portion of ad spend still flows toward third-party cookie-based campaigns.
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Behind the News
The Human Cost Of Google’s Ad Empire
For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google.
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Behind the News
The Guardian Unifies Its Global Programmatic Strategy To Drive Digital Growth
The Guardian is taking its programmatic business global. The publisher announced today it’s consolidating its programmatic advertising operations across the UK, U.S., and Australia into a single, unified global team.
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AI
Why Zach Rosen Created Supernova PRIDE to Reframe the Conversation at Cannes
Major holding companies and even some publishers are pulling back from LGBTQ+ issues and content under mounting political pressure. Zach Rosen, founder of Supernova, an ad tech growth consultancy, is running in the other direction. He created Supernova PRIDE Summit, the first of its kind, during Cannes Lions.
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Inside the Buy Side
The Future of Marketing Is Omnichannel—and Collaborative
LiveRamp’s Travis Clinger shares that, as cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance.
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