Admonsters Archives - Page 12 of 27

Google on Trial: Unpacking Week Two of the DOJ’s Case and What It Means for Publishers

As week two of Google’s antitrust trial unfolded, publishers were stepping out of the shadows. With testimonies revealing Google’s deep grip on ad tech, we unpack how this could reshape the industry and finally give publishers their due. Watch the full breakdown and get the highlights of the trial here.

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AI

How PinkNews Leveraged OpenWeb to Boost User Engagement and Data Collection

PinkNews, a leading LGBTQ+ news and entertainment platform, partnered with OpenWeb to create a safer, more engaging space for its audience. Together, they are driving deeper user engagement while building robust first-party data. Through this collaboration, PinkNews is strategically expanding its loyal user base.

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AI

LinkedIn Live Replay: The Future of Ad Ops According to Snopes’ Justin Wohl

Digital advertising has presented challenges and opportunities for publishers looking to future-proof their businesses. In a recent LinkedIn Live event, I sat down with Justin Wohl, the Chief Revenue Officer of Snopes, to discuss the key trends and strategies shaping the future of ad ops and the ad tech stack.

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Inside the Buy Side

Inside the Buy Side: What Retail Media Network (RMN) Is Right for Your Ads?

As retail media expands, so does its complexity. It’s no longer just about placing ads but leveraging retailer-specific insights, ad innovation, and personalization. The right provider will offer precision targeting, data transparency, and seamless campaign integration, helping advertisers achieve measurable, data-driven results in an increasingly competitive landscape.

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Inside the Buy Side

From Billboards to Ballots: How OOH Is Powering the Next Wave of Political Campaigns

As political ad spend surges in OOH, publishers seize the opportunity to capture voter attention. Discover how creative campaigns, programmatic, and location-based targeting drive the future of political messaging in OOH and DOOH formats.

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Decoder

What Are the Top Data Clean Rooms Solutions?

You must dig deep into each PET solution, to decide which works best for your business goals. For instance, how do you decide which Data Clean Rooms (DCR) fits best? We analyzed to discover seven of the top Data Clean Room solutions to help you find the perfect fit for elevating your business’s data strategy.

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AI

What Is the Role of AI in Mobile Measurement and Attribution?

Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. AI has already begun transforming various aspects of mobile marketing, from personalized recommendations to predictive analytics. As AI technologies evolve, their impact […]

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Inside the Buy Side

The Open Web Isn’t What Advertisers Think It Is

As advertisers grapple with the complexities of the open web, it’s time to rethink outdated perceptions. Discover how leveraging new technologies and consumer insights can unlock opportunities to create more meaningful connections. Here’s what brands need to know to stay ahead in the evolving digital landscape.

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Elearning

Digital Publishers Reveal Key Growth Strategies

The on-again/off-again deprecation of cookies, concerns over MFA sites making programmatic advertising risky, and the rise of generative AI search decimating referral traffic.

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Scottsdale Publisher Forum

Cultivate Your Career. Collaborate with Your Peers. Let’s get together this November to discuss the most impactful strategies to amplify your audience.

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