The proof of any marketing strategy is in the final metrics, but on the way to that goal, execution counts. In the PRO AWARDS competition, Promo annually asks expert judges to pick the previous year’s best accomplishments in a range of promotional categories, on the basis of both concept and conversions.
This year’s winners have just been announced. Come to the Promo Web site at http://promomagazine.com/pro_awards/ and see profiles of the brands and agencies that best managed that combination of impact and style, along with the Web presentation announcing their wins and a look at the campaigns that almost beat them to the prize.
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