Brady Corp. Buys French Direct Marketer

Posted on by Chief Marketer Staff

Brady Corp., a manufacturer/marketer of industrial ID and workplace safety and security products, acquired Securimed, a French cataloger of first-aid kits and related supplies. Terms of the deal were not disclosed.

Securimed had sales of approximately $12 million last year. “The acquisition of Securimed gives us an opportunity to further grow our direct marketing business in Europe and expand into the safety and first aid market, which has proven resilient to the economic downturn, and where Securimed has a strong brand,” Brady Europe president Peter Sephton said in a statement.

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