Bingo.com Inc. has entered into an agreement with Walter Drake Inc., for its players to use “Bingo Bucks” to purchase discount coupons to use for Walter Drake merchandise.
Merchandise can be purchased at shopping sites www.wdrake.com and wwwlthehomemarketplace.com operated by catalog and online retailer Walter Drake. The firm offers more than 3,000 value-priced products for the kitchen, home and garden as well as other gifts.
In exchange, Walter Drake will pay Bingo.com a percentage of gross sales of bingo users. Bingo.com, at www.bingo.com, has more than 900,000 registered users and offers free games including bingo, video poker, sweepstakes and slot machines, the firms said.