Yakira Young, Author at Chief Marketer

AI

Winning the Click Wars: Survival Strategies in the Era of Search Decline

Imagine a world where traditional search traffic is no longer your main tool. As search engine algorithms evolve and user behaviors shift, it’s not a distant possibility, it’s precisely the reality we face. The new focus for users is concise immediate answers over exploratory browsing (which can be time-consuming). Welcome to the era of search decline, where adaptation is no longer optional but a key to survival.

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AI

Inside Brand Safety Summit Day 2: Power Players, Purpose, and the Pursuit of Trust

By integrating advanced tools, fostering inclusivity, and leading with integrity, brands, publishers, and platforms pave a path toward a safer, more impactful future. Read on for a roundup of the day’s most impactful sessions, highlighting strategies that can help you balance safety and responsibility.

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AI

AI, CTV and Data Collaboration Paving the Way for What’s Next

As we move forward, the interplay of AI, CTV, and data collaboration will continue to define many aspects of our future. Embracing these changes is paramount to gaining a competitive edge and unlocking new pathways for consumer engagement and connection. The key lies in adapting to these advancements while remaining vigilant about the ethical implications of technology. By prioritizing diversity and inclusivity within AI development, we can ensure that the tools we create serve a wider audience and reflect the rich tapestry of society.

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Behind the News

From Across the Pond: How The Independent Is Capturing U.S. Readers

In the past year, The Independent experienced a 120% increase in reader engagement and 50% increase in U.S. readership. What’s the secret? The Independent creates a trusted, curious audience at the right moment.

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AI

The Unseen Environmental Cost of Digital Advertising and the Push for Sustainability

Jon Schulz, CMO of Viant Technology, shares how his journey from IT to marketing shaped his leadership in ad tech and why sustainability in digital advertising is a crucial yet overlooked challenge.

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Inside the Buy Side

From Billboards to Ballots: How OOH Is Powering the Next Wave of Political Campaigns

As political ad spend surges in OOH, publishers seize the opportunity to capture voter attention. Discover how creative campaigns, programmatic, and location-based targeting drive the future of political messaging in OOH and DOOH formats.

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Inside the Buy Side

Deck the Halls With Votes and Direct Mail: Mastering Holiday Campaigns in an Election Year

Direct mail offers a stable and predictable alternative amidst fluctuating digital ad rates. Unlike digital channels, where ad placements can be unpredictable and subject to rapid rate increases, direct mail provides a consistent and reliable medium. This channel’s ability to lock in rates and deliver stable results makes it an attractive option for brands looking to diversify their advertising strategy.

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cookies

Yahoo ConnectID’s New Integration Boosts Publisher Profits Without Cookies

This seamless integration allows publishers who have adopted LiveRamp’s ATS to unlock additional demand from Yahoo DSP, substantially improving the monetization of their addressable supply. “Demand-side interoperability has been a key feature, and now, with our expanded partnership, publishers can achieve greater scale and better monetization through Yahoo ConnectID,” explains Chandra Cirulnik, VP, Global Supply Partnerships at Yahoo DSP.

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cookies

Wake Up and Smell the Coffee; The Cookieless Future Will Be Here Before We Know it

A Teads’ study surveyed 555 publishers across 58 countries, revealing an urgent need for the industry to adapt quickly. At Cannes, we met with Natalie Bastian, CMO of Teads, and were pleasantly surprised to be joined by Simon Klein, Global Head of Publishing. Onboard a yacht with a crisp blue aesthetic; we chatted about a future without cookies; the challenges publishers face, and Teads’ current initiatives to support them.

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AI

Power Moves: Publishers Unveil Cutting-Edge Revenue Strategies and AI Innovations at Cannes Lions 2024

Amid the seaside backdrop and occasional gusts of wind, industry heavyweights shared their visions for the future. From AI-enhanced campaign execution to the power of community-building, the sessions were rich with actionable insights and collaborative spirit. Let’s dive into how leading publishers are navigating these trends and setting the stage for what’s next.

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