webdesign, Author at Chief Marketer

01/21/22: The NCAA ratified a new constitution to make rule changes easier

Friday January 21, 2022 Members of the NCAA members ratified a new streamlined version of the association’s constitution on Thursday, with balloting showing an 80.4% approval for the move as part of a two-step process designed to decrease responsibility of the association’s national office and allow changes to rules at all levels of college sports. […]

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Cynopsis: Esports

01/20/22: Microsoft’s acquisition of Activision Blizzard makes a content powerhouse

Thursday January 20, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The competitive esports scene continued to react to Tuesday’s announcement that Microsoft would acquire Activision Blizzard, the publisher behind franchises as Call of Duty, Overwatch, League of Legends, along with mobile titles such as Candy Crush, and more. Potentially […]

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Cynopsis: Esports

01/19/22: Microsoft announced that it would buy Activision Blizzard

Wednesday January 19, 2022 The games industry saw another mega-deal with the news that Microsoft would acquire Activision Blizzard, the publisher behind franchises as Call of Duty, Overwatch, League of Legends, along with mobile titles such as Candy Crush, and more. Although the company is currently being sued by California’s Department of Fair Employment and […]

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Cynopsis: Esports

01/14/22: NBC Sports’ Mike Tirico will cross the Pacific to host both the Olympics and the Super Bowl

Friday January 14, 2022 Mike Tirico is pulling a major double duty, with NBC Sports announcing that he will host both the NBC Olympics primetime show in Beijing (beginning Thurs., Feb. 3) and Los Angeles, while also hosting the Super Bowl LVI pregame show from SoFi Stadium on Feb. 13. Tirico will anchor the Olympic […]

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Cynopsis: Esports

01/13/22: CDL finally spoke about a number of complaints from its esports community

Thursday January 13, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Amid a bevy or rumblings and rumors about the upcoming Call of Duty League season, league officials released a community update, confirming or denying various reports while addressing concerns about the future of the esport. The league confirmed plans […]

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Cynopsis: Esports

01/12/22: FOX Sports tied up a World Cup deal with Twitter

Wednesday January 12, 2022 FOX Sports is expanding its relationship with Twitter for this year’s FIFA Men’s World Cup Qatar 2022 and next year’s FIFA Women’s World Cup Australia & New Zealand 2023..The deal will look to offer “dynamic new opportunities to bring soccer fans robust coverage of one of the world’s biggest sporting events […]

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Cynsiders

Marketers Can Use the Pipeline of TV Viewing and Mobile Behavior

What will the connection of Smart TVs and mobile devices mean for marketers in the future? Cynopsis asked Matt Tubergen, Digital Turbine’s EVP of Global Strategy and Corporate Development, to look into his crystal ball. Should we expect Smart TV apps to eventually resemble mobile ones? Will mobile apps make the jump to the […]

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Cynsiders

Get Creative With Your CTV Strategy

By Andrew Budkofsky, Chief Revenue Office, Glewed TV CTV is often touted as the hottest new medium in advertising. Seemingly every week, there’s a new press release from a streamer about how their latest show was their biggest hit yet. At the same time, because CTV is relatively new, marketers haven’t had time yet […]

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Cynopsis: Esports

01/10/22: ESPN revealed partnership plans for tonight’s College Football Championship

Monday January 10, 2022 With the College Football Playoff National Championship Game kicking off tonight, ESPN reports that Disney Advertising Sales locked in 11 sponsors to be part of the festivities, which will include “on-site activations, unique feature integrations and ESPN talent appearances.” AT&T returns as the presenting sponsor of the College Football […]

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Cynsiders

Helping Women with Frank Talk About Finance

A SeeHer Series Among the initiatives of Jennifer Halloran, Head of Brand and Advertising Massachusetts Mutual Life Insurance Company (MassMutual), is Fair Shares, a five-part podcast from MassMutual and WP Creative Group, featuring authentic and honest conversations about finances between smart women. In each episode, host Bola Sokunbi—a certified financial instructor and the founder of […]

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