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Cynopsis: Sports
Cynopsis Sports 04/30/24: Your new Cynopsis Sports newsletter is here!
Tuesday April 30, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. MEDIA RIGHTS NBCUniversal is planning to make a bid in the neighborhood of $2.5 billion per year for a package of NBA games that had been held by TNT, reports The Wall Street Journal. The exclusive negotiating […]
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Agency Life
April: Event Industry People, Deals, and Moves
Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Rebrands Exhibit Partners has announced that, after 20 years, it will now be doing business as Storylink Creative, adding brand development, competitive analysis, data, and video and digital production to its existing exhibit […]
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Crisis Management
How Can OODA Impact Public Relations and AI Use?
While many in PR see AI as the answer to navigating crisis, recent findings from Harvard Business School show that AI is good at tasks like automating, creating insights and aiding creativity, but falls short in judgment and adjusting to ever-changing human context and interactions.
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Latest
NAMB Offers Lead Gen Tools to Mortgage Brokers
The National Association of Mortgage Brokers has partnered with Roomvu to offer its member brokers access to tools for content creation, social media posting, and newsletter distribution with the goal of raising brokers’ online visibility. “We’re committed to delivering exceptional value to NAMB members, enhancing their digital marketing capabilities, and contributing to the industry’s overall growth and […]
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Latest
TCPA Class Action: Not Just For Buyers + Sellers
On April 19, TCPAWorld reported that a new class action against LeadsMarket appears to reinforce the trend of plaintiff’s pursuit of lead platforms directly, not just lead buyers and sellers. Troutman Amin’s Eric Troutman notes, “This new suit is yet another reminder of the TCPA risks to ALL players in the leadgen space. Just because you operate a […]
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Data-Driven Thinking
Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now
The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across the ecosystem need to invest in transformation to evolve and retool their business, infrastructure and capabilities. There are two paths to transformation. Both rely on the corporate accounting definition of the word: making a one-time, […]
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Online Advertising
Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie’s Demise
Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie alternative, the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline Tuesday to an undisclosed date “early next year,” citing “ongoing challenges…reconciling […]
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Inside the Buy Side
TikTok’s Ticking Clock: Ad Tech Experts Sound Off on the Looming Ban
As the saying goes, ‘With great popularity comes great scrutiny.’ The House’s sudden decision to ban TikTok in March, which caught TikTok executives off guard, is a testament to this. The strained relationship between our government and the ByteDance-owned company, exemplified by CEO Shou Zi Chew’s contentious court appearance with Senator Tom Cotton, further adds to the drama.
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Digital & Technology
How to Use ChatGPT to Refine—Not Define—Your Media Pitches
ChatGPT is a powerful platform that can streamline pitching processes and improve novel ideas. But starting from a point of originality is key. Our author explores how PR practitioners can leverage AI to refine our pitches rather than define them.
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Online Advertising
Google’s Ad Network Biz Dips, But Search Brings Home The Bacon
By next year, Google will have three separate business lines – Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its […]
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