Chief Marketer Staff, Author at Chief Marketer

Abercrombie Direct Sales Rise 45% in Quarter

Abercrombie & Fitch Co. posted net income of $216.8 million for the fourth quarter, a 9% increase over the same period last year last year.

Canada Seeks Telemarketing Complaint Prober

The Canadian Radio-television and Telecommunications Commission has issued a request for proposal to find a company to handle investigations of all telemarketing complaints.

Agencies

Taco Bell Gets Saucy with Brazilian Model, Sports Illustrated

In a promotional tie-in with the Sports Illustrated Swimsuit Issue, Taco Bell is giving Web visitors a chance to play virtual shutterbug with an actual SI model.

Agencies

Valpak Pushes ‘Horton Hears a Who’ with IHOP, Sweeps

Valpak is teaming up with 20th Century Fox and IHOP to promote the latest animated film “Horton Hears a Who” on 44 million mailers with a sweepstakes.

Agencies

Kmart Contest Searches for Fashion Ambassador

Kmart is rolling out a contest in search of a fashion ambassador to represent the brand.

Wendy’s Names Interim CMO

Wendy’s International, Inc. had named Paul Kershisnik as interim chief marketing officer, effective immediately.

NIKE: is launching its first performance basketball shoes made from manufacturing waste. National Basketball Associate Star Steve Nash of the Phoenix Suns wore the shoe last week in a game against the Dallas Mavericks.

Agencies

Brand Management By Motivation: Give Your Customers Some Credit

The old Theory Y concept of management opines that consumers are inherently motivated and ambitious and just need to be encouraged in the right way. Today, some brands are following that school of thought. Click here for more.

Agencies

Brace Yourself For Marketing’s Perfect Storm

The undeniable fact that consumers have greater control over the brand messages they see and let engage them is changing the world of media and brands. Click here to see how this trend affected the latest Brand Keys Customer Loyalty Engagement Index.

Agencies

Search and Leverage: Manage Your Brand’s Reputation Online

A critical part of managing a brand’s reputation is monitoring for negative publicity online. To find out what you should do to keep your brand’s name clean, click here.