Chief Marketer Staff, Author at Chief Marketer

Don’t Boil the Ocean: Focus on Important Customer Experiences

When purse strings are tight, marketers need to find a way to keep frugal customers buying. Click here to learn how customer experience management can help your brand stand out, and build a loyal customer base.

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Loose Cannon: The Day Andi Emerson Made Me A Man

Roughly a decade ago, I underwent a rite of passage necessary to becoming a full-fledged direct marketing reporter. This rite occurred at the hands of Andi Emerson, the DM doyenne who died last week.

Andi suffered no fools, and early in my career at Direct I must have screwed up the name of the organization she founded, the John Caples International Awards. Her reaction was quick and to the point:

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