* Journal of Longevity
* Oxmoor House Passion for Baking
* Easy Car Loans
* Lorman Education Services Ride-along
* Melissa Data Builds Online New Mover Database
* Introducing Arlene Baum of American List Counsel
* Affinity Media Outdoor Enthusiasts
* NIBM Master File
* Classifieds
NEW LISTS
Journal of Longevity
Health Quest Publications offers a list of 273,129 buyers from the Journal of Longevity magalog from the last 24 months. The average order for dietary supplements was $75. Customers are typically 65 or older. The source is 88% direct mail.
Selections: Hotlines, age, credit card, dollar, gender, product, multibuyers, source state/SCF/ZIP
Price: $125/M
Contact: Conrad Direct, Jenifer Gluckman (201-567-3200, ext. 3031; jgluckman@conraddirect.com)
Oxmoor House Passion for Baking
This file identifies 41,723 book buyers who purchased “A Passion for Baking” from Oxmoor House in the last 12 months. Women made more than 80% of these $30 purchases. The same data is also available as part of the Oxmoor House Traditional Cooking master file. Sources include direct mail and space ads.
Selections: Age, gender, paid, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Liz Felicione (914-697-5862; lfelicione@millard.com)
Easy Car Loans
Consumers who submitted online applications for loans to finance vehicle purchases are named. Applications were generated from Internet search engines and Web sites.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: VP Media, Peter Bertorelli (704-841-1592; peter@vpmedia.com)
NEW INSERT MEDIA
Lorman Education Services Ride-along
Inserts will be mailed with seminar offers from Lorman Education Services. Up to two inserts will be accepted in each of 10.5 million pieces mailed annually. Inserts must be 3 by 5 inches to 3-5/8 by 8-1/2 inches. The maximum weight is one-quarter ounce.
Price: $65/M
Contact: LH Management Division, Leon Henry Inc., Barbara Hoina (914-285-3456; bhoina@leonhenryinc.com)
IN THE NEWS
Melissa Data Builds Online New Mover Database
Melissa Data has developed an online database that identifies new movers, which will be available on a subscription basis and for on-demand Web site orders. It expects to add roughly 100,000 new records weekly. Melissa plans to unveil the database during AIIM International Exposition and Conference March 3 to 6 in Boston, a database technology event. This new mover data is derived from multiple sources including telephone companies.
MEET THE BROKER
Introducing Arlene Baum of American List Counsel
This week Meet the Broker features Arlene Baum, for whom brokerage is almost literally a religion, since she specializes in the Christian list market. To learn more about her,click here (directmag.com/meet_the_broker/baum).
SPECIALS!
Affinity Media Outdoor Enthusiasts
Affinity Media has announced a $60/M new test rate for its portfolio of subscription files. These include such magazines as American Rider, Powerboat, SnowWeek SnowGoer and WaterCraft World, among other titles, plus a master file that combines 408,020 subscribers. Contact Names and Addresses Inc., Jeff Dunn (847-465-1500; jeffd@nai.biz)
NIBM Master File
The National Institute of Business Management is offering test mailers $15/M off the base price of its master file. It consists of 82,569 newsletter subscribers and book buyers. Contact Lake Group Media Inc., Daniel Grubert (914-925-2449; daniel.grubert@lakegroupmedia.com)
CLASSIFIEDS
Classifieds
Insert Media Supervisor
Pasadena direct response agency specializing in fundraising for humanitarian non-profits seeks Insert Media Supervisor to oversee all space and insert media placement and buys including statement stuffers, newspaper and magazine advertising, FSI’s and polybag programs. Must have 5-10 years of print and insert media advertising experience in a supervisory role. Must have a strong background in direct response marketing, clearly demonstrated skill in rate negotiation, and ability to communicate in a fast-paced environment. Excellent analytical and organizational skills required. Please email resume and cover letter to JGoudlock@russreid.com).
