Author

Chief Marketer Staff

  • Misusing Targeted Media

    Anxious marketing managers sense the danger. They know in their bones that the traditional ground of mass advertising has become a less friendly place

  • Agencies

    What’s Working, What’s Not

    With all the hype surrounding Web 2.0, skeptics might be quick to write it off. But I’m glad to report that some of these applications are already delivering real value for B-to-B marketers.

  • Agencies

    War of Words

    Ron Paul’s (failed?) presidential campaign certainly demonstrated online fundraising prowess. But good old-fashioned direct mail played a highly unusual

  • Agencies

    Love by the Book

    So how was your Valentine’s Day? If you live in Alexandria, VA, Cambridge, MA or Miami, chances are it was pretty steamy. Or at least well researched.

  • Agencies

    Success? It’s in the Mail

    Success magazine is hoping to see at least a 3% response from a subscription-building mailing tied to its relaunch this month.

  • It’s My Truck and I Can Do What I Want With It

    For the first time in 16 years, Lenny Sobel, owner of Mobile Ads, decided to use one of his 12 marketing-message trucks for a personal interest. In this

  • Agencies

    Measuring Up

    Johnson & Johnson markets everything from beauty aids to over-the-counter medicines. But it has a problem: Every brand measures success in its own way.

  • Agencies

    Cold Call

    For reasons that will soon be obvious, I’m hiding the subject of this column behind the name Susan Donym. On the evening of Jan. 2, Sue received a phone

  • Agencies

    Run, Coffee Drinker, Run!

    Dunkin’ Donuts’ online marketing is percolating this winter with the launch of a YouTube channel (www.youtube.com/dunkindonuts) and a loyalty program.

  • Agencies

    Beauty Is in the Eye of the Beholder

    On winter weekends when it’s too cold, rainy or snowy to play outside, I’m constantly searching for places to take my kids so they can burn off some energy.