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Chief Marketer Staff

  • Agencies

    Vesdia Names Holmquist as CMO

    Loyalty firm Vesdia has named Lars Holmquist as chief marketing officer, a new post.

  • Agencies

    Wilson Runs NCAA Facebook Photo Contest

    Wilson Sporting Goods is inviting fans to show their college team spirit by posting photos on Facebook.

  • News Briefs

    BRIDGESTONE: has been named official tire of the National Hockey League and the NHL Players’ Association.

  • Agencies

    Postscripts

    SIMON PROPERTY GROUP’S: Gift Card Program has received the distinction of Best in Category in the Retail Gift Card Program category at the 2008 Prepaid Card Expo in Las Vegas.

  • Email

    YourSpace May Soon Be YourInbox Too

    When people think of social networking sites they usually don’t consider e-mail as part of the equation. However this will soon change, especially in light of recent announcements for upgraded social networking sites by Yahoo and Google.

  • E-News to Go

    3BILL, the mobile division of Symbios Group, has acquired the social network platform Faces.com.

  • NexCen Brands Names DiMuro CMO

    NexCen Brands Inc. has named Joseph DiMuro as executive vice president/chief marketing officer, effective March 17.

  • Email

    Somewhere, a Yahoo Marketing Executive Dances on Spitzer’s Grave

    Four years before he became infamous as “Client No. 9,” disgraced former New York Governor Eliot Spitzer’s utter lack of integrity was on full display during an e-mail marketing dispute with Yahoo for anyone who cared to see it.

  • Agencies

    What the ValueClick Settlement Means to You

    The announcement made by the Federal Trade Commission yesterday that pay-for-performance online marketing services firm ValueClick settled deceptive advertising charges for $2.9 million is not news.

    ValueClick announced the settlement—which it reached without admitting wrongdoing—almost exactly a month ago in a filing with the Securities and Exchange Commission.

    What is news, however, is why the FTC says the company was charged. The reason involves what is considered by traditional direct marketers to be one of the two most powerful selling words in the English language: “free.”

  • Email

    GOT Corp. Rebranding Name to Campaigner

    GOT Corp. decided it has got to get rid of that name.

    The e-mail marketing software on-demand provider has rebranded itself to Campaigner, the name of its product.