Chief Marketer Staff

• Oxfam Finds Relief in Online Synergy

  For Oxfam America, cross channel communication both online and offline is critical

• E-News to Go

  Good On the Go. The Red Cross Society of China has created a mobile site to help get out information on relief efforts for the May 2008 Sichuan earthquake. China currently has more than 600 mobile users, compared to only 100 million PC-based Internet …

• Ad Spending Picture Rosiest for Online DMers: Veronis Suhler Stevenson

  Advertising spending grew only 1.6%, to $212.56 billion in 2007, according to the latest Communications Industry Forecast study from Veronis Suhler Stevenson. But this growth would have been even smaller if not for the contributions from the cable TV, out-of-home, entertainment, and pure-play Internet and mobile advertising sectors.

• [x+1] Expands Workforce

  Predictive marketing firm has expanded its employee base. The 14 new positions include five senior-level executives.

• Agencies

  Transcontinental Direct Cuts 50 Jobs: Report

  Direct marketing services provider Transcontinental Direct USA is cutting 50 positions from its Orwigsburg, Hamburg and Reading PA locations, according to The Republican and Herald newspaper.

• Hooked On Phonics Names LBi Interactive Agency of Record

  Hooked on Phonics, the educational products marketer, has chosen LBi of Atlanta its interactive agency of record.

• J.M. Perrone Acquired By Equity Firms

  J.M. Perrone, a direct marketing services provider specializing in the higher education, nonprofit and private sector markets, was acquired by two private equity firms

• Agencies

  Gander Mountain Launches New Web Site

  Gander Mountain, a retail network of hunting, fishing, camping, boating, marine, and outdoor lifestyle apparel and footwear stores, has debuted GanderMtn.com.

• EH Publishing Lists Awarded to Direct Media

  EH Publishing has awarded management of the list files for its magazine portfolio to Direct Media

• Agencies

  Lynch Resigns from Frederick’s of Hollywood Board

  Rose Peabody Lynch has resigned from Frederick