Chief Marketer Staff, Author at Chief Marketer

More Consumers Clipping Digital Coupons: Survey

The number of consumers online clipping coupons has jumped to 36 million this year—representing an increase of 10 million since 2005, according to a survey by Simmons/Experian Research

Agencies

Saputo Teams with Crayola for Gift with Purchase

Saputo’s is running a gift with purchase promotion tied to the back-to-school period with Crayola for its Frigo Cheese Heads product

Agencies

Milky Way Distributes 285,000 Samples on ‘Road Trip’ Tour

Mars Snackfood U.S. recently wrapped up a two-month tour where it handed out 285,000 Milky Way bars in an effort to boost sales of the chocolate candy.

Moroch Adds Five McDonald’s Co-ops to its Roster

McDonald’s has named Moroch Partners as its agency of record for five additional co-ops, bringing the total number of co-ops it handles to 54.

Agencies

Customer Retention. Acquisition Top Motivators in Retail Loyalty: Study

Customer Retention. Acquisition Top Motivators in Retail Loyalty: Study
When it comes to maintaining customer loyalty, retailers need to beef up customer retention and acquisition strategies, according to a new report

Agencies

Novamex Offers Vegas Trip with Southwest Airlines

Novamex, distributor of Los Refrescos de Mexico, is running a sweepstakes for a trip to Las Vegas on Southwest Airlines.

Agencies

Gather.com Offers Rewards for New Members

Online social network Gather.com is giving its reward program members extra incentives to recruit friends and colleagues to join the site

News Brief

CARIBOU COFFEE: has named Michael Tattersfield as president and CEO

Agencies

Postscripts

T.G.I. FRIDAY’S: is extending its members-only free food initiative as part of its Give Me More Stripes guest recognition program. The program, which had a soft launch in April, has more than 350,000 members (Promo P&I, July 9, 2009). Under the …

Pharma Firms Go Slow on Social Media Prescription

Today, pharmaceutical companies are using every trick in their doctor’s bag to connect with potential prospects. E-Centric recently talked with Harold Corbran Jr., COO of DraftFCB Healthcare and Mike Brzozowski, director of CRM with DraftFCB New York about trends in healthcare social marketing