Chief Marketer Staff

• Yankee Candle Narrows Losses

  The Yankee Candle Co. Inc. posted a et loss of $9.3 million for the second quarter, compared with a net loss of $16.7 million in the prior year.

• R.R. Donnelley Reports Income of $145.1 Million in Quarter

  R.R. Donnelley & Sons Co. posted net earnings of $145.1 million for the second quarter, compared to a net loss of $69.4 million in the prior year.

• Agencies

  Meet the Broker: Gary Phillips

  This week, Meet the Broker features Gary Phillips, an advocate for self-service list ordering systems that enable mailers to generate counts, choose selects and order lists online

• Listline e-Newsletter 8/7

  EH Publishing Inc. has selected Direct Media Inc. to manage three lists
  of magazine subscribers, plus a list of EHX Electronic House Expo
  (55,552) attendees.

• Agencies

  NBC Olympics Web Play Aims to Boost Primetime

  NBC Universal will provide an unprecedented amount of online summer Olympics coverage to increase primetime viewership while keeping Web surfers engaged and aware of NBC’s Olympics’ brand

• Agencies

  Jewelry Sweepstakes Hypes Hallmark Channel Movie

  Hallmark Channel is looking to build buzz about an upcoming original movie starring Jane Seymour with a sweepstakes giving away gems from a Kay Jewelers collection designed by the actress

• Agencies

  Build-A-Bear Rolls out Back-to-School Sweeps

  Build-A-Bear Workshop is getting kids ready to go back to school with a sweepstakes and in-store giveaways.

• News Briefs

  KIMBERLY-CLARK: has named Christian A. Brickman as chief strategy officer, effective Sept. 1

• Momentum Hires Leader for Retail and Shopper Marketing

  Momentum Worldwide has hired David Bonthrone as senior vice president of business leadership to head the company’s retail and shopper marketing discipline, a new position.

• Publicis Acquires Performics From Google

  Publicis Groupe will acquire the Performics search marketing business from Google.