Chief Marketer Staff

• Selling Out

  For McDonald’s, it was a true breakthrough: a deal to place its product cups of (fake) iced coffee in a place that had been strictly off limits: front

• A Family Affair

  A recent industry event solicitation highlighted a keynote address by the godfather of CRM. Yes, yes, it was an offer one couldn’t refuse, lest one sleep

• Agencies

  Eco-Friendly

  Best known for its household bleach, The Clorox Co. now wants consumers to think In January, the company introduced Green Works, a plant-based line of

• Agencies

  Custom Fit

  Somewhere, some little girl is prancing around in light blue Keds sneakers decorated with dog bones, an image of a cute pup and the words I love Sadie.

• Agencies

  Before You Buy

  Let us go now, you and I, to a fantasy realm where marketers have blank purchase-authorization slips in their hands. Vendor Guru has outlined five pre-purchase

• The Power of Prose

  Whatever media outlet you frequent, it’s likely filled with relentless prognostications of doom and gloom. High gas priceshome mortgage foreclosuresI

• Nutritional Standards

  I pledge allegiance to the We all know how it goes, or how we think it goes. The unconditional daily declaration to America and the values she holds dear.

• Agencies

  Drug Interactions

  Open up and say Or pick up a pamphlet in your physician’s office. Or type your symptoms into a search engine. Today, pharmaceutical companies are using

• Legal CheckUp

  Over the past few years, various states have passed new laws regulating rebates and, as a result, offers that were lawful a few years ago now violate

• Agencies

  Game to Reach the Gals

  When one thinks of games and dorm rooms, the mind typically wanders to shot glasses and bottles of cheap hooch. J.C. Penney took a more sober route to