Chief Marketer Staff

• Agencies

  McDonald’s Celebrates Latin Grammy Awards with Sweeps, Events

  McDonald’s is backing its sponsorship of the upcoming Latin Grammy Awards with a host of promotional activities, including a tour, street parties and a sweepstakes

• Target Scores Naming Rights for Minnesota Twins’ Ballpark

  Target struck a 25-year partnership deal with the Minnesota Twins that includes naming rights to the team’s new downtown Minneapolis ballpark

• Agencies

  American Eagle Outfitters Swaps Movies for Denim Trials

  American Eagle Outfitters is once again rewarding customers with a free movie ticket to those who try on a pair of jeans from its new denim line

• With Online Moms, Age Makes a Difference: Study

  A new study of user behavior on a popular child-rearing Web site suggests a real generation gap in the way mothers use the Web

• Agencies

  Coupons Offer Good Incentives in Tight Economy: Survey

  Consumers looking to save a buck or two are turning more to coupons as incentives, a recent survey found.

• Agencies

  Dollar, Thrifty Offer Prepaid Tolls with Florida Rentals

  Looking to boost fall and early winter car rental rates among “snowbirds” who go south early in the season, Dollar Rent A Car and Thrifty Car Rental are offering prepaid tolls with rental deals in Florida

• Mattel Reorganizes Leadership Team for Barbie Brand

  Toymaker Mattel Inc. is changing the way it operates its Barbie brand, reorganizing its executive team into one global brand management group

• Agencies

  Delta Creates New Loyalty Program Post

  Delta Airlines has named Jeff Robertson to the newly created position of vice president, loyalty programs

• Agencies

  Postscripts

  SMOOTHIE KING FRANCHISES, INC.: is distributing free coffee smoothies to customers on Sept. 18 to promote its new blends

• News Brief

  MACY’S: is hosting its third annual “Shop For A Cause” charity shopping event on Sept. 20